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A Field Guide to the Mediated Legacy of Patsy Cline
While Patsy Cline was only 30 years old when she left this world, she left behind a legacy and repertoire of music that will never be forgotten. She will forever be remembered as a young lady with a feisty attitude and amazing voice that paved the road for women as headline country musicians. Patsy Cline cultivated a fan base that has carried her musical works throughout generations. She helped pioneer the country music industry and will forever be remembered.
In my field guide I would like to explore how Patsy Cline’s life has manifest as a legacy. Through the use of the media Patsy left behind such as records, video, pictures and letters, paired with the secondary accounts of her life in books, movies, documentaries, biographies, Broadway musicals, etc. to explore the amazing legacy left behind.
Patsy’s Contribution to Her Legacy
Patsy Cline left behind an art world that people have come to enjoy and explore to this day. Her recordings, television appearances, hand written letters, costumes and pictures leave behind a legacy that is impossible to forget.
RECORDINGS-
During her recording career, 1955-1963, Patsy Cline recorded 102 songs resulting in 4 albums, one album with 4 Star Records and two albums with Decca Records. She recorded honky-tonk, bluegrass, gospel, country music and what was eventually named pop.
*Include list of albums and examples of top hits
TELEVISION APPEARANCES
In addition to the songs Patsy Cline recorded during her life, some of the most famous pieces of media Patsy left behind are the live performances given on television shows. She is most famously known for her appearances on the Grand Ole Opry but also appeared on shows such as the Arthur Godfrey Show, Ozark Jubilee, Country Jubilee, Glen Reeves TV Special and many more.
*Include YouTube links to videos of TV performances
LETTERS
During her time on the road and performing she developed fans and fan clubs that she was in contact with regularly. She was very diligent about writing letters and providing information to her fan clubs. There are books dedicated to her letters written to fans including Treva Miller, Louise Seger and countless others.
*Insert copies of letters and the book-Love Always, Patsy Cline
COSTUMES AND PICTURES
In the beginning of Patsy’s career she was known for her elaborate cowgirl dresses, which she designed and her mother hand made. Later in her career she wore evening gowns and dressy outfits to fit the time. She is a great icon to watch move from 50s country to 60s glam. There are countless pictures and videos of Patsy performing in these outfits that are pieces of what she left behind. Many of her costumes and outfits are displayed in Patsy Cline exhibits that tour the United States.
Secondary Contributions to the Legacy of Patsy Cline
Since Patsy Cline’s death in 1963, her songs and story have attracted people to recount her life and build upon her legacy. Everything from biographies, movies, documentaries, dedications and Broadway musicals have been used to remember the life and legacy of Patsy Cline.
BIOGRAPHIES
Patsy Cline’s life has been recounted in biographies that range from short videos, books and collections. I hope to explore the many accounts of her life and find similarites and differences.
MOVIES
The two most famous moves that Patsy Cline is known for is Coal Miner’s Daughter which is actually about Loretta Lynn, with Patsy being referenced as being one of her most influential mentors and Sweet Dreams which is a biographical ‘Hollywood’ version of Patsy’s life, played by Jessica Lang. There is much contest from friends and family of Patsy of the exaggerations and fictional elements of the Sweet Dreams storyline.
DOCUMENTARIES
The documentaries of Patsy Cline’s life are some of my favorite media sources building the legacy of Patsy Cline. They all have friends and family of Patsy speaking about her life and about their interactions with Patsy. She was so well known for her unusual, for the time, personality. She made great friends and left behind family members that help bring Patsy back to life for just a blip in time.
MUSICALS
Two musicals have been written about the life of Patsy Cline, A Closer Walk with Patsy Cline and Always…Patsy Cline. The first of the two, A Closer Walk with Patsy Cline is a biographical account of Patsy’s life before and after fame. Always…Patsy Cline is about the relationship she built with one of her most famous fans and how their friendship developed.
DEDICATIONS
Since Patsy’s death her legacy goes on and is represented through numerous inductions and dedications. To name a few:
Country Music Hall of Fame-First solo female inducted
Hollywood Walk of Fame
Grammy Hall of Fame and Lifetime Achievement Award
United States Postal Stamps dedicated to Patsy Cline
Resources
http://www.allmusic.com/album/the-patsy-cline-collection-mca-mw0000269114
-102 songs, album information
http://patsyclinediscography.com/film.php
List of television performances
http://www.amazon.com/Love-Always-Patsy-Clines-Letters/dp/042517168X
Book w/ letters from Patsy to fan
https://en.wikipedia.org/wiki/Patsy_Cline
Biographical information
Book with great pictures and biographical information
http://www.walkwithpatsycline.com/
Musicals
http://www.patsified.com/awards.html
Awards and achievements
I have chosen to do my project on a community theatre that I was an active part of in Georgia, Rome Little Theatre (RLT). The theatre functions as an amateur community theatre that was founded in 1933. The theatre took a hiatus during World War II but began productions again in 1956. The location of the theatre productions has moved since its beginning but remains on Broad Street in the downtown area of Rome. I would imagine that the reason the theatre was founded is because of the lack of theatres in the Rome area. There are no professional theatre companies, performing art centers or resident theatres in town.
RLT puts on a full theatrical season, each year complete with 8 season shows, 6 regular adult shows and 2 RLT Jr. shows for kids only. In addition to the 8 regular season shows there are sometimes additional summer stock shows. In my own experience and after talking with another very active member, we would say the theatre is unique because of its ability to have performers, volunteers and directors back again and again. I can’t point to one unique feature of the performances but the overall energy within the theatre ‘family’ is what make RLT unique.
The organization employs only two full time positions, an office secretary and an executive director. All tasks are performed by these two positions, board members and/or volunteers. As you could guess, lots of volunteers are involved in every aspect of running this theatre. This organization takes a ‘working board’ to a whole new level. Every member of the board is extremely active in the theatre productions.
The building is part of what makes RLT unique. The company performs in one of Georgia’s first movie theatres (Historic Desoto Theatre). There have been tons of renovations since they have started using this space, especially in the last 5 years. The space is not ideal for a theatre as there isn’t much space in the wings for dressings rooms, props, etc. That being said, it is a beautiful space inside and out and they make it work. The exterior of the building has the original marquee for the old movie theatre, which adds to the charm and makes it stand out on the main street of town. The interior has recently been renovated, repainted, carpeted, new seats, new concession area, etc.
Based on the history and mission statement I would say their targeted audience is any community member that has an interest in the arts. That includes all age ranges and people from all backgrounds. Recently RLT has been focusing on recruiting children for junior shows, workshops, and classes. They do have plans to start a RLT Senior program in the future.
The purpose of Rome Little Theatre is to present amateur theatrical productions, encourage interest in drama, and contribute to the cultural and educational life of the community. RLT is an active supporter of the arts in Rome and Floyd County.
For my brand awareness activity I have chosen 3 brands that have always stood out in my mind as successful logos.
1. American Horror Story
American Horror Story premiered as a television show created by Ryan Murphy in 2011. Since the first season I have been intrigued by the branding and marketing of this show. To provide a little background, each season follows a completely different story line of a horror story: Murder House, Asylum, Coven, Freakshow and Hotel. Simply put the brand looks scary! The simplicity and contrast of a black background and white text with no additional color adds to the spooky feel of the brand and provides a canvas for many different stories. It looks like a modern version of some sort of gothic font because of the double lines on the H. After some research I found that the creators used a mix of fonts, ITC Willow and Charles Rennie Mackintosh. The o is raised above all other letters with a dot below and I think that’s what draws my eye to design. It works nicely because the dots create a triangle, perhaps that was an accident but it works well visually.
American Horror Story uses mostly social media and television commercials for their marketing. Each season the video clips/commercials they release are extremely graphic and scary. The simple black and white logo is a much needed contrast to the video advertisements because they are so intense and colorful.
2. Firehouse Subs
Ever since moving to Oregon in mid-July I have missed Firehouse Subs SO much! I absolutely love a sandwich and Firehouse Subs is the best I’ve ever had. As you can tell from the name and logo it is a company founded by firemen and all of the marketing mimics a fire department seal/vector.
They used the white capital bold typography but added a small serif on the letters. It mimics the red badge as the background of the logo and I think that makes it memorable. When any person sees the Firehouse Subs logo they will think of firemen and I believe because of that it makes the logo memorable. The Subs part of the logo has the two gold dots on the edge of the oval like a seal on the front of a fireman’s hat. It seems strategic to put ‘Founded By Firemen’ at the bottom of the logo because a fireman is a very respectable job that serves the community. It could make people feel good about eating at an establishment because it was founded by people that serve the community in such a commendable way. Another way Firehouse Subs uses their history to market is through the dalmatian print. Their tables are topped with dalmatian print and they use it as a background for a lot of their in print material.
3. Lucky Brand
Lucky Brand is one of my favorite clothing/jewelry/shoe companies and their brand has always been very appealing to me. I noticed that their brand has very recently changed so I wanted to show both and talk about possibly why they changed.
The first of the logos is their old brand and the second is their new brand. I am really drawn to the new design because of its simplicity. They made the font all capitalized, no serifs, with spacing between the letters, and they added the four leaf clover, which has always been a constant symbol in their designs. I would guess they wanted to rebrand to create a more modern and simple design and they wanted to add in the four leaf clover to reinforce that symbol with their brand.
1. Develop more confidence when it comes to talking in class about a module reading or assignment. Feel more comfortable speaking about original thoughts or ideas.
2. Spend time thinking about how ‘art’ functions within society. Not answering but pondering, how does society define art and artists?
3. Before this class I had never heard of or used the term transmedia. I would like to explore this definition and the use of transmedia.
4. Learn more about ‘art worlds.’How they are defined, how they function in society, what art worlds am I a part of?
5. Understand how I can use the knowledge gained in this class to provide leadership to an arts organization. How can the understanding of the relationship of art to society help me more successfully run an arts organization?
1. Learn more about and explore the use of typography.
2. Explore the world of WordPress(which I have never used) and become more proficient in its tools and uses.
3. As I have zero experience in graphic design, I would like to learn more about how to properly use graphic design programs: Illustrator, Photoshop, etc.
4. Gain a knowledge of graphic design terms and lingo, so that I may ‘talk the talk’ to graphic designers I work with in the future.
5. My previous experience is in higher education and I spent a lot of time working with our PR/Marketing team to build upon our brand and market to our consumers: high school students and their parents. I would like to learn more about how branding and marketing a higher education institute may differ or be the same as working with an arts organization.
6. Learn how to use graphic design to show value? When marketing an arts organization we are typically not selling a physical product but an experience, so how do we use graphic design as a tool to demonstrate the value of that experience?
1. Where did you move from to attend the UO? And, briefly describe how you landed on the UO AAD program. Any interesting, funny, anecdotal stories/details are welcome.
I moved here from Rome, Georgia where I had been working as the Assistant Director of Admissions and Fine and Performing Arts Liaison for a small national liberal arts college. I looked into several Arts Administration programs and after visiting Eugene and the university I chose the AAD program. My story of trekking across the country to Oregon is unfortunately pretty typical. My boyfriend, myself and our 10 year old bulldog(picture below) loaded up a POD and our vehicle and hit the road. We did have the opportunity to visit several national parks along the way, Rocky Mountain National Park being my favorite.
2. Area of concentration in AAD?
My background is in vocal music and theatre and therefore I have chosen Performing Arts as my concentration area.
3. Describe your knowledge and use of technology systems.
I have worked on both Mac and PC computers, using all Microsoft Office applications.
4. What software do you commonly use? Briefly describe purpose/application for software on your list.
I use what is installed on my computer, if that helps define my knowledge of software. I worked mostly on a windows computer for all professional work and I use my Mac for personal use. I don’t have any particular software I have bought or downloaded for specific purposes.
5. Do you have any graphic design or media production/management experience? Have you taken any graphic design or media production courses?
No, I previously worked with the graphic designers at our college to develop marketing materials for enrollment management.
6. Know anything about typography?
Does it help to know that I am now going to Google ‘typography?’
7. Do you use Web (2.0) apps? Name those that you use or are familiar with.
After Googling ‘Web 2.0 apps’ I don’t think I use any on a regular basis.
8. Do you use Social Media (Facebook, Twitter, Instagram, Snapchat, Vine, Yelp, etc.)? Name those that you engage in.
I am active on Facebook, Instagram and Snapchat.
9. Tell us something unique about yourself.
I recently learned and performed as Patsy Cline in the broadway musical ‘Always Patsy Cline,’ including 26 Patsy Cline songs. As you could imagine I have quite an af
10. Anything else?
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