Month: December 2015

Media, Marketing, and Communication Learning Goals Reflection

  1. Learn more about and explore the use of typography.

Before this class I had never heard the word typography but after 10 weeks in this class I feel that I have definitely met this goal. I know about the use of topography, learned about dafont, and best practices for choosing typography for a brand.

  1. Explore the world of WordPress (which I have never used) and become more proficient in its tools and uses.

Before this class I had never used WordPress or any type of blog/website creating tool. I feel like I have definitely met this goal and I am really proud to have these skills now.

  1. As I have zero experience in graphic design, I would like to learn more about how to properly use graphic design programs: Illustrator, Photoshop, etc.

I have definitely learned more about Adobe Illustrator and InDesign during this course. I feel like I have a good grasp of the basics and hope to learn more throughout my graduate program. I would still like to learn more about Photoshop in the future.

  1. Gain a knowledge of graphic design terms and lingo, so that I may ‘talk the talk’ to graphic designers I work with in the future.

I do feel that I have gained enough basic knowledge about graphic design to work with graphic designers within an arts organization. I think I can now better understand the limitations of the Adobe programs. There are still some things that I would like to understand better but overall I think I have met this goal.

  1. My previous experience is in higher education and I spent a lot of time working with our PR/Marketing team to build upon our brand and market to our consumers: high school students and their parents. I would like to learn more about how branding and marketing a higher education institute may differ or be the same as working with an arts organization.

I have learned that there are actually more similarities than differences. While the audiences may be different the values and ideas behind the branding strategies focus on the same concepts. I think next semester I can reflect even more on this learning goal

  1. Learn how to use graphic design to show value. When marketing an arts organization we are typically not selling a physical product but an experience, so how do we use graphic design as a tool to demonstrate the value of that experience?

This goal is something I think I will continue to work on throughout this graduate program and even once I get into positions as an art manager. I have learned some great techniques that I can use to convey value through branding.

Art in Society Learning Goal Reflection

  1.  Develop more confidence when it comes to talking in class about a module reading or assignment. Feel more comfortable speaking about original thoughts or ideas.

I think that that because of the module content I began to feel comfortable posting my original thoughts and talking in class about each module. I think I could have tried harder to talk more in class but overall I feel like I accomplished this goal.

  1. Spend time thinking about how ‘art’ functions within society. Not answering but pondering, how does society define art and artists?

This class and the module content did a great job of helping me pursue this goal. I think that the concepts and ideas discussed during this course are vital to building a well-rounded arts manager. I feel like this course has given me to opportunity to think about the art, aesthetics, participation, and art worlds.

  1. Before this class I had never heard of or used the term transmedia. I would like to explore this definition and the use of transmedia.

I have definitely learned about transmedia and how it is used to reach audiences. Understanding the field guide has really helped me “get” transmedia.

  1. Learn more about ‘art worlds.’ How they are defined, how they function in society, what art worlds am I a part of?

 When starting this class I had not spent much time thinking about art worlds: how they function, who is a part of an art world, or how are they formed. As this class comes to an end I can confidently say I have learned more about art worlds and the art worlds I am a a part of currently.

  1. Understand how I can use the knowledge gained in this class to provide leadership to an arts organization. How can the understanding of the relationship of art to society help me more successfully run an arts organization?

I have to say in the beginning of this class I had a hard time answering the question posed above to meet this goal but now that the class comes to an end I have a much better grasp of how I can use this course content to become a better leader. Art managers must always be aware of the sociological, political, and economic pressures that are relevant within their art world. This course has helped me understand those pressures and how they can affect an organization I might work for in the future.

Rome Little Theatre Graphic Standards

RomeLittleTheatre Graphic Standards

 

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