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Arts Management
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Curriculum
Fall Term 2016
Arts Marketing, Media & Communication 1
Learning Goals
Brand Awareness
Lexicon Assignments
Lexicon #1 (week 2)
Lexicon #2 (week 3)
Lexicon #3 (week 4)
Lexicon #4 (week 5)
Lexicon #5 (week 6)
Lexicon #6 (week 7)
Lexicon #7 (week 8)
Lexicon #8 (week 9)
Collateral
Organization Questions (Narrative and Mission)
Case Study Analysis
Logo Project
Logos Draft 2
Graphic Standards
PLE & Narrative
Case Study/SWOC Analysis
Learning Goals: End-of-term Reflection
Cultural Administration
Winter Term 2017
OSLP AC Pitch Slides
Learning Goals
Lexicon Essay: Word-of-Mouth Marketing
OSLP AC Group Marketing Plan
Comprehensive Marketing Plan
Learning Goals Reflection
Arts Marketing, Media & Communication 1
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