Under Armour’s use a lot of publicity to promote their own businesses,Under Armour is the use of high-tech areas. It intricate designs, new production technologies, the latest materials and manufacturing processes apply a powerful IT system to almost all products.
in order to increase their competitiveness in the industry, Under Armour very popular in youth participation in team sports, and therefore may be able to enter the running shoe market, the company from competitors in a given market into the mainstream brands, making it attractive to penetrate into the female, older consumers and amateur athletes.
Under Armour very clever,US President Barack Obama to do physical training at UA wearing specially tailored “President Edition” sneakers – this moment was captured by widespread media. In china,UA will re-open a 3-5 stores in Shanghai and Beijing. And the first store site selection criteria similar to the initial Under Armour tights stores in major cities will be selected commercial landmark building, with direct access to more consumers.After Shanghai and Beijing has become an important brand, UA plans first northern cities such as Harbin, then cover the major second-tier cities in China. Based on the successful path in the United States, sponsored athletes and fitness coach will be one of the main means of promotion in China.
At this time Under Armour did not stop the strong publicity, in recent Under Armour released a promotional video with Gisele Bundchen. Under Armour cooperation with Gisele Bundchen, try to help the women’s series develop.
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