Month: January 2015
My Media map/draft plan
Learning Goals for MKTG | MEDIA | COMM | AAD610
New term,new course,new challenge.
This term i will be to continue to improve my academic research ability and communication skills. Finish the assignment in time, understand and absorb the content and knowledge of this class，understand what the marketing plan is, how to do marketing plan for an organizationo.
I know this class is the second part of Marketing, Media and Communication, i will try my best to understand the relationships between marketing, media, and communication in arts and culture sector work, comprehend with digital culture and emergent technologies, learn how to analyze problems, deal with problems, and expand my thinking mode.
My learning goal of the research methodology
To form my learning goals I talked to Pooria Manoochehri, who is a second year AAD student, he told me his terminal research project is creating an art district in Eugene. His project is a team work,there are five members in his project team,everyone has different mission, Pooria uses documents analysis,interviews, websites searching, and site observations to get information, he told me these four methods are very helpful for his project.
After talked with Pooria, I have developed some of my own learning goals for this class:
1.I think terminal research project is the most important in our program,so i should be prepared early to think about my terminal research topic.
2.Talking with Pooria about the logic model methodology, i realize that I don’t know how to prepare research project structure, how to write thesis and comprehend different methodologies. I would like to figure it out.
3.I realize that this course will have a lot of things to write, I need to improve my academic writing ability.
4.My undergraduate is more focus on literature research, I would like to learn how to use the data and cases to make analysis and research.