Month: November 2014

Learning goals

Learning Goals for Media, Marketing, and Communication,my goals are to try to:

1.Before this class i have never contacted these softwares, so I was very interested in this and i  hope that through this lesson i can learn how to make business card posters and  logo skills.

2.To become familiar with design software such as Illustrator, AI,can simple operation and can be produced.

3.Understanding and learning an organization is how to promote the image and self-packaging.

4.learn the technique of making webpages，how to page layout and production.

5.Ithink this course focus on a combination of practice and theory learning, it will provide me with lots of means of dissemination of production technology and experience, Let me  understand the the organization propaganda.

 

Under Armour’s Media Inventory

Under Armour’s use a lot of publicity to promote their own businesses,Under Armour is the use of high-tech areas. It intricate designs, new production technologies, the latest materials and manufacturing processes apply a powerful IT system to almost all products.

in order to increase their competitiveness in the industry, Under Armour very popular in youth participation in team sports, and therefore may be able to enter the running shoe market, the company from competitors in a given market into the mainstream brands, making it attractive to penetrate into the female, older consumers and amateur athletes.

Under Armour very clever,US President Barack Obama to do physical training at UA wearing specially tailored “President Edition” sneakers – this moment was captured by widespread media. In china,UA will re-open a 3-5 stores in Shanghai and Beijing. And the first store site selection criteria similar to the initial Under Armour tights stores in major cities will be selected commercial landmark building, with direct access to more consumers.After Shanghai and Beijing has become an important brand, UA plans first northern cities such as Harbin, then cover the major second-tier cities in China. Based on the successful path in the United States, sponsored athletes and fitness coach will be one of the main means of promotion in China.

At this time Under Armour did not stop the strong publicity, in recent Under Armour released a promotional video with Gisele Bundchen. Under Armour cooperation with Gisele Bundchen, try to help the women’s series develop.

https://www.facebook.com/underarmour

https://twitter.com/UnderArmour