Month: October 2014

Chinese bronzes

1. What is your organization or company. Give background history including who, when, and why it was founded.

The company I have chosen is the Under Armour，because this is my favourite sport brand.Under Armour, is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel.Under Armour was founded in 1996 by Kevin Plank, a then 23-year old former special teams captain of the University of Maryland football team. Plank initially began the business from his grandmother’s basement in Washington, D.C. He spent his time traveling up and down the East Coast with nothing but apparel in the trunk of his car. His first team sale came at the end of 1996 with a $17,000 sale. From his grandmother’s basement, Plank moved to Baltimore, Maryland. After a few moves in the city he landed at his current headquarters in Tide Point.As a fullback at the University of Maryland, Plank got tired of having to change out of the sweat-soaked T-shirts worn under his jersey; however, he noticed that his compression shorts worn during practice stayed dry. This inspired him to make a T-shirt using moisture-wicking synthetic fabric.After graduating from the University of Maryland, Plank developed his first prototype of the shirt, which he gave to his Maryland teammates and friends who had gone on to play in the NFL. Plank soon perfected the design creating a new T-shirt built from microfibers that wicked moisture and kept athletes cool, dry, and light. Major competing brands including Nike, Adidas and Reebok would soon follow in Plank’s footsteps with their own version of Under Armour’s moisture-wicking apparel.

2. What do they do or make – describe the products and services and what makes them unique.

Like i just mentioned,.Under Armour is an American sports clothing and accessories company. The company is a supplier of sportswear and casual apparel.UA mainly produced in the sports uniforms inside the tight underwear (such as wearing clothes in basketball and baseball) or shoulder pads (such as American football or Hockey shoulder pads), but otherwise UA also produces sweater, ordinary Tee, long sport pants, and so on. Under Armour led the production tight to sweat polyester yarn (moisture-wicking) the trend of material for sports equipment.

Under Armour’s products are very unique, because they have three series of equipment: HeatGear thermal equipment series, ColdGear cold equipment series, FootWear sports shoes. Which Heatgear and series equipment is revolutionary innovative fabrics designed specifically for the equipment.At different temperatures, climate conditions, so that the athletes in extreme environments still show the best condition. Footwear sneakers series is conducted many scientific and technological innovation, resilient chassis technology, four-dimensional air cushion technology is particularly prominent.

3. Describe the culture of the organization or company. What is the work environment like – the atmosphere? What is the building like – exterior/interior, architecture, fittings and furniture? How do the employees work together? What are the jobs and roles of individuals? How are they treated by management?

Under Armour’s global headquarters is located in Baltimore, Maryland.Headquarters building is not the kind of high-rise morden buildings, but there produce a lot of sports equipment technology that shocked the world, the company’s internal style simple and fashion, working relationship between the staff is very well, they are hold together,they often planning programs and mutual inspired with each other, very harmonious working environment.

4. Who is the targeted audience? What are their demographics?

Their target groups are young people who love sports, and athletes.

5. What is the organization or company mission statement.

Under Armour said:every product they build must be better then what’s currently available on the market-best in class.every product must be field tested,and every product must make athletes better.that’s them mission and values.They want to build great product, tell a great story, provide great service, and build a great team.

 

 

 

Alibaba Group Holding Limited(NYSE: BABA)is a publicly traded Hangzhou-based group

of Internet-based-ecommerce businesses,including-businessonline web portals, online retail

and payment services, a shopping search engine and data-centric cloud computing services.

When I saw this logo,this interesting pattern attracted me,logo is a lowercase”a”, and it is

easy to see that is a smiling face.About”a”,i think there have a deep meaning,”a” can be a

symbol of the “Start”and”beginning”,can also be symbol of “the end”and”finish”,as the English

name of Alibaba,the word of beginning and end both are“a”. “a”in Western culture have t

he meaning of the  best and excellence, but also a symbol of Alibaba’s service can has a excellence

beginning and a excellence end.And in my opinion,there is another meaning of the logo is

customer can satisfaction smile with Alibaba’s services. Thus, this Logo used to convey the feeling

of the product after the user, or that express the Alibaba’ s service aim is customer will always be first.

 

 

 

Industrial and Commercial Bank of China is the largest

bank in the world by total assets and market capitalization.It is one of

China’s ‘Big Four’ stateowned commercial banks (the other three

being the Bank of China, Agricultural Bank of China, and

China Construction Bank). It was founded as a limited company on

January 1, 1984. As of March 2010, it had assets of RMB

12.55 trillion (US$1.9 trillion), with over 18,000 outlets

including 106 overseas branches and agents globally.

I think this logo use Chinese Ancient square hole round coins for

the design concept,“工”,pattern center of the word is a Chinese word,”工“

(Gong) means industrial in Chines,and I think outside of the circle represents the  circulation of commodities,”工”

(Gong)formation of the polygon represents the extensive contact the 

bank business development and economic construction.And I realized the 

relationship between polygon and circle is symbolizes the interdependence and 

good relationship between banks and customers.This is a very interesting logo.

 

 

 

The final one is China Telecom,China Telecom Corporation Limited is a Chinese

stateowned telecommunication company.It is the largest fixedline service and the

third largest mobile telecommunication provider in Mainland China.Almost everyone

in China has used it or heard about it,so i always see this logo at anywhere in China,that

makes me have a very keen sense on this logo.The logo with fluent lines, a keen sense of

the time, and high artistic quality,strong sense of sporty and visual attractiveness of the

combinations of letters,it fashion a vision of new image of modern communication enterprise.

The logo with the letter “C” as the theme of elements,tow”C”entwined together,it looks like a

Chinese “中”.After I looked at it for a long time seriously,i feel that the infinite extension of two

letters “c” looks like open arms or like the latitude and longitude lines on a globe,that let’s me

feel the this company’s confidence and enthusiasm,makes me feel the smooth and efficient

telecommunications network connected to the whole world.And the above letter “c”have t

wo “horns”,Like a vibrant bull or a flying dove of peace,have shown favorable development

prospects and the spirit of innovation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. Where did you move from to attend the UO? And, briefly describe how you landed on the UO AAD program. Any interesting, funny, anecdotal stories/details are welcome.

Beijing China,my undergraduate major is Arts Market,i think is familiar with Arts administration,i really interestde in that,so i applied this program in my graduate career.

2. Area of concentration in AAD?

Media management

3. Describe your knowledge and use of technology systems. Responses should include the following:

• Computer platform you use (Mac, PC, Linux, other)
• Smart phones, tablets, other hand held/smart devices
• Digital Cameras, Video, Audio devices
• Peripherals – printers, scanners, other necessary and/or cool gadget

I usually use PC,can use Microsoft office software to handle the daily work,and my smart phone is Android，just know a few  knowledge about Digital Cameras. Xbox？i think it is a Video device,i’m not sure.

4. What software do you commonly use? Briefly describe purpose/application for software on your list.

Powerpoint,mainly used to create presentations, the slide making. Can effectively help the speech, teaching, product demonstration etc..

5. Do you have any graphic design or media production/management experience? Have you taken any graphic design or media production courses?

No i haven’t

6. Know anything about typography?

I think is arrangement of type involves selecting typefaces, point size, line length, line-spacing, letter-spacing, and adjusting the space within letters pairs.

7. Do you use Web 2.0 apps? Name those that you use or are familiar with.

I‘m not sure what Web 2.0 is,but when I go online to check, I think I was a web 2.0 user

8. Do you use Social Media (Facebook, Twitter, Instagram, Snapchat, Vine, Yelp, etc.)? Name those that you engage in.

Facebook:Shawn Li

9. Tell me something unique about yourself.

English is a bit challenge for international students,I need to do my best to practice english.

10. Anything else?