Dutch Bros.
The Dutch Bros. Coffee logo (and various forms of it) are on nearly every surface I look at in the Northwest which is weird to me because I’ve never found a lot of them to be very appealing. I investigated this brand because I want to know why it is everywhere. It seems that part of the reason why the logo succeeds is because you can get it in nearly any format such as shirts, stickers, cups, etc. (http://brandtwist.com/advertising/dutch-bros-coffee-brewer-of-brand-personality/) It also has multiple styles of the brand so that more people will be willing to buy them. (https://shop.dutchbros.com/collections/accessories) People can show their appreciation for this brand of coffee that is not just indicative or Oregon and the Northwest, but also of good coffee and good will. At Dutch Bros. patrons are always greeted by a peppy person, good music, and good coffee so they associate the brand with those feelings.
Doctor Who
Ever since I got into Doctor Who I have loved how the opening sequence will change over time. After nearly each generation of The Doctor the logo will change too. It is almost like the brand of the show is changing because The Doctor is changing and it is enticing. Looking over the brands of the show over the decades it has changed to reflect a different time and a different mood of the show to appeal to changing audiences.(http://www.bbc.co.uk/doctorwho/s4/features/galleries/gallery_logos/1) The logo also helps fans keep track of what generation of Doctor they are watching and be super excited when the next generation comes out because there will be an all new brand. (https://en.wikipedia.org/wiki/History_of_Doctor_Who#Logo_history) The Doctor Who logo has also been used in many marketing and branding efforts including merchandise, computer wallpapers, etc. (http://www.bbc.co.uk/doctorwho/s4/features/galleries/gallery_new_logo_wallpaper)
Ovaltine
Ovaltine has been my favorite chocolate milk drink forever (and I love my chocolate). The Ovaltine brand as I have known it has always been in a connected kind of old time charm font with white lettering, brown background, and yellow border. It really makes me feel comfortable and makes me think of chocolate when I look at it. I think its simplicity and the way the elements of design work together is why it is successful. The font makes me feel comforted while the underline swoosh also makes me excited, the colors scream chocolate, food, and uplifting vibes because of the yellow. The marketing of this product seems to mostly be done through product awareness (except that it is owned by Nestle. I just figured that out and am not happy.) in that it has a lot of vitamins and is pretty healthy for you. The brand seems to just accentuate the look of the product on the shelf as the packaging is generally more vibrant than those of the competitors. However, the brand is simple enough to be used in the mediums that they do advertise in such as online, TV ads, and product design. (https://www.ovaltineusa.com/#/home)