The assigned reading for this week is piece titled “Computer Graphics: Effects of Origins” by Beverly Jones, which is very related to this week’s discussion on technology. Jones explains the primary these of the piece on page 21, “By reviewing specific works and what appear to be underlying conditions and assumptions that shaped these works, I hope to establish the relation of specific image, object, event or environment to conceptual frames. These frames exist within art and technology and are present in other forms of symbolic and material culture… It is a premise of this paper that old cultural patterns do not die. They may fade or become more evident; that is, they may be deemphasized or emphasized” (Jones 21).
Jones uses multiple historical examples to highlight her thesis in this piece. The historical example that was most intriguing is the Mercedes Benz Corporation and under projecting sales example. Jones uses Mercedes Benz to illustrate the tendency to set limits on the possible based on past experiences. This causes people to not adapt to new technology, such as electricity or computers, right away. Jones goes on to discuss the importance of origins and practices in unmasking assumptions within current trends. These limitations hold people back from being early adopters to new technology. People are creatures of habit so it makes logical sense that they may be more apt to stick to their ways rather than try a new thing or piece of technology. This reminds me especially of my parents, because they are perfect examples of late adapters. It actually significantly intrigues me how people, such as my parents, decide to not learn new technology, because in reality they would benefit from learning it.
What this example made me think of new technology in today’s culture. One of the more recent tech products is the Apple watch and it is a perfect example for Jones’ piece. The Apple watch hasn’t gotten the best reviews from consumers, which could be attributed to consumers not adapting to the technology right away. An article from the business insider reported on the Apple watch reviews, which were not positive. This article supports Jones’ statement that people have a tendency to set limits on the possible and may not adapt to new technology immediately.
Carlson, N. (2015, April 8). The Apple Watch reviews are (quietly) brutal. Retrieved May 24, 2015, from http://www.businessinsider.com/apple-watch-reviews-are-bad-2015-4
Jones, B. J. (1990). Computer Graphics: Effects of Origins. LEONARDO: Digital Image – Digital Cinema Supplemental Issue, pp. 21-30.