It is the second part course of media and marketing. Through the last full term, I studied some soft design skills, while this winter term I want to learn more about systemic and practical marketing knowledge, because I realize I am lack of a complete system of knowledge of marketing and lack of practicing. Here are my learning goals:

• Continue to do case study, I want to change another company to do, because the company I did last term is not appropriate, I will learn little and will be difficult to research it. So firstly I want to find another one to continue my marketing study.
• I want to learn about marketing strategies, what kinds of approaches are there have, and what are the advantages and disadvantages.
• After learning the theoretically marketing approaches, I want to know how to use them in practice. Because we will have internship during summer, I want to apply these knowledge into work.
• I am confused about corporate sponsion, so I want to learn more about it.