November 2013 – University of Oregon PRSSA

November 14, 2013

How to Prepare for an Agency Tour

Agency life can be exciting yet intimidating. As public relations students, we are often told that starting off in an agency is a great way to launch our careers in “the real world.” The big question that always seems to come up is “what does a PR agency even do?” To answer that question, our Chapter hosts agency tours every term in a different city. Agency tours give students a taste of what it’s like to work at an agency and see if its a right fit for them.

If you’re looking for insight on agency life, a UO PRSSA agency tour is the first step in the right direction. Agency tours are not only an opportunity to see the office space and surrounding city but also an opportunity to embrace the agencies’ culture. To understand the agencies’ culture, ask professionals who work there. Ask questions like:

How did you end up this agency?
What conflicts do you find most difficult to deal with in the industry?
What advice do you have for students interested in starting a career at an agency?
What do you love most about working for your agency?

It’s important to remember that professionals are taking time out of their day to meet and provide insight. Do not waste their time – research the company and its clients, and prepare to ask questions. Most importantly, absorb as much as you can!

If you have questions regarding upcoming agency tours, feel free to contact Abigaelle Mulligan at acm@uoregon.edu.

Abigaelle Mulligan is 2013-2014 chapter liaison. She is passionate for booming culture within the realms of music, entertainment, and fashion. She hopes to pursue a career in corporate PR upon graduation. You can reach Abigaelle at acm@uoregon.edu and follow her on twitter at @abbsmulligan.

November 12, 2013

Ducks Love Dogs: A Happy (and Muddy) Day of Fun

UO PRSSA and Greenhill Humane Society teamed up on Thursday, Nov. 7 to host an event that had tails wagging – Ducks Love Dogs! Ducks Love Dogs allows students to play with dogs while raising funds for UO PRSSA and Greenhill. Participants were also provided treats for their pup and enjoyed KIND Snacks for themselves!

Twelve adoptable, furry friends were rented out to more than 45 students, raising $443. With that, 60% of proceeds went to Greenhill to help feed animals and host community events that help animals find new homes. Ducks Love Dogs’ success proved that even when it’s raining cats and dogs, there’s always a good time to play with one!

Missed out? No worries. We will be hosting Ducks Love Dogs again in the spring. In the meantime, enjoy some photos taken during the event!

Kylee Plummer is the 2013-2014 University of Oregon PRSSA Events Director. She is currently a senior in the SOJC as a Journalism major with a focus in Public Relations. Follow her on Twitter at @KyleePlummer.

November 4, 2013

The Importance of Networking

Networking is an important career tool, but it’s one that some undergraduates overlook. According to a 2011 survey from Adecco Staffing US, 29 percent of recent college graduates wished they had better prepared for the job market by spending more time networking while in college. Networking is a time-consuming endeavor, but it can increase your chances of employment, connect you with experts in your field, and open up new opportunities. Here are four tips to help you network effectively:

1. Make yourself visible. You can’t network from behind your computer screen. Email and social media are great ways to maintain relationships, but don’t underestimate the value of face-to-face contact. Set yourself apart from the constant barrage of emails and tweets.

2. Cultivate real relationships. Meaningful relationships require a lot of energy. You need to invest time and build a rapport with your contacts before you can ask for a favor or referral. Learn about them, try to find common areas of interest, and, most importantly, remember that relationships need to be mutually beneficial. Successful networkers give as much as they receive.

3. Diversify your network. Networking is about more than employment opportunities and collecting business cards, so develop a variety of relationships. Through networking you can build a reputation in your industry, find a mentor, learn about workshops and seminars, and meet new people with similar goals. Professional organizations, peer groups, and online networks are a wonderful source of information, support, and advice.

4. Maintain your network. Your network will require maintenance, which means you need to be proactive about reaching out. You can do this in a variety of ways, but here are a few ideas to get you started: send thank-you notes, extend invitations to industry events, share relevant articles, or arrange meetings.

Networking can help you grow within your industry and give you a competitive edge after you graduate, so start developing professional relationships now. PRSSA and the SOJC provide opportunities to network throughout the year. How have networking events had an impact on your career? Share your experiences in the comments below.

Chloe Loveall is a writer, an artist, and a slave to the creative process. After spending two years traversing the globe, she has temporarily settled down to study journalism and advertising at the University of Oregon. Follow her on Twitter at @ChloeLoveall.

November 1, 2013

6 Things We Learned at PRSSA National Conference

PRSSA National Conference provides the opportunity for members to develop public relations skills, network with professionals, and learn how to succeed in a competitive industry.

From Friday, Oct. 25 to Monday, Oct. 28, UO PRSSA stayed in Philadelphia for the 2013 PRSSA National Conference, where we learned a lot from the industry’s top professionals. Here are 6 things we’d like to share with you:

Develop a personal brand. Nothing is more important than branding yourself through social media platforms. From your Twitter to your blog to your online portfolio – make sure to show character while maintaining professionalism.
Tell a story. Learn to tell a story through data and make a lasting impact.
Read, read, read. Stay current with what is going on around the world. Read local newspapers, PR news, industry publications and the NY times daily.
Think before you send. Mary Beth West of Mary Beth West Communications emphasizes that “the devil is in the details.” It’s crucial to look over everything you produce before clicking send, whether it’s social media, an email or press release. Typos and grammatical errors matter, so pay close attention to everything.
Build genuine relationships. Get involved today, whether it’s through PRSSA, intramural sports or student government. Networking with others can uncover common goals or interests that build lasting connections.
Prepare an elevator pitch. Always have a 30-second elevator pitch about yourself on hand. Highlight who you are and what you’ve done. An interesting pitch will make you memorable to anyone you meet.

What tips do you have for pre-professionals?

Kathleen Nguyen, finance director for the 2013-2013 school year, is a senior at the University of Oregon studying public relations. You can reach Kathleen at knguyen3@uoregon.edu.