How To Stand Out in an Interview

Landing an interview is  the most exciting and nerve racking experience in a new graduate’s life. In this day and age, we face extreme competition not only from our classmates but also from kids across the country. This is why it is important to do your homework before heading into an interview. Here are a few tips to impress an employer at your next interview:

Research. You should never underestimate the importance of research. Your insight will show your employer that you have come to the interview prepared. Most importantly, it will demonstrate your ability to problem solve and give them confidence that you can complete assigned tasks.

Bring Questions.  Have at least five questions written down that you can refer to in case they slip your mind. Make sure your questions show you looked into the company and you have a good understanding of how the company operates. Something you might ask is, “I see that your company’s motto is … can you explain to me how that is seen in day to day operations?” This will show that you have done your research and that you are assessing whether or not this company is right for you.

Take a deep breath. Everyone knows that interviews are scary and stressful, but you want to appear calm and collected. Deep breaths help to calm you down so you can think more clearly, and a calm demeanor will show confidence in your abilities.

Send a thank you note. It may sound old school, but it is always good to follow up with a hand written thank you note after the interview. Thank you notes show you appreciate the opportunity to interview and handwritten notes will set you apart from other candidates. Start off your letter by thanking the employer for taking time to meet with you. Then in the body talk about things you learned from the interview and referring to your relevant skills. Conclude by thanking them again and encouraging them to contact you if any questions arise.

The job market is full of stiff competition and you need stand out. If you enter an interview with a solid understanding of the company and bring good questions, you will be sure to make a good impression. What are some of your interview tips? Feel free to leave them in the comments.

Austin Zerbach is a senior majoring in public relations. Austin plans to pursue a career in event management post graduation. You can contact Austin at austinz@uoregon.edu.

 

The Best and Worst Aspects of PR

A career in public relations is like a roller coaster: the ups and downs are almost always unpredictable and sudden. Aside from the dinners, parties and exclusive events, there are many other perks to working in the industry.

You hear news first. Public relations professionals are responsible for monitoring and disseminating news about their clients to the media, meaning you would be the first to hear breaking news about your client or organization.

Your hard work is visible. Whether you win a bid on a campaign or successfully implement one, as a public relations practitioner you can “see” your hard work.

Your job is never static. You won’t be writing or looking at the same material day-in and day-out. Even when you’re working with only one client, the work is guaranteed to change drastically and rapidly throughout the job.

Now let’s get to the worst aspects of PR.

Your relationship with the media is unpredictable. Even if you have connections with the media, there is no way to ensure your event or client will make the news. Additionally, media coverage is not always positive.

You’re always tuned in. With the advent of the Internet, news operates on a 24-hour cycle. Therefore, you must stay connected to your phone or laptop outside of the standard eight-hour workday. The work doesn’t stop when you leave the office, but if you love your job this won’t be a downside!

You will be stressed. Forbes ranked the public relations executive the sixth most stressful job of 2014. The nature of the media, news cycle and clients means public relations practitioners must stay on their toes at all times.

If you find yourself loving the best aspects and embracing the worst, a career in public relations might be for you!

Do you have any good or bad aspects to PR that you’d add to the list?

Photo credit: NYC PR Girls

Heather Yount, external relations committee member, is a senior studying public relations. Follow her on Twitter at @yountstr_monstr.