Category Archives: Marketing, Media, & Communication

Final Reflection

aad610_f15, Marketing, Media, & Communication, Uncategorized, Winter 2016

This class was an excellent ending to the Media, Marketing and Communications series. If you would have asked me if I was interested in marketing prior to fall term, I would have said no way. I had the idea of marketing being this dry, business thing that was beyond me. However, what I have discovered is, marketing is a very creative process and an artform in itself. It is the process of analyzing a situation or problem, researching, coming up with a creative solution, designing and crafting a plan.

I feel it is a good idea to have two terms to fully develop the skills necessary to implement a marketing plan. During MMC I, we researched an organization and its context, generated a SWOC and situational analysis, branded and created collateral, and established graphic standards. This deeply informed the process of effectively marketing our chosen organization in MMC II. The experience of working with a real life start up organization, like Eugene Printmakers, definitely reinforced my learning from last term while also allowing me to stretch into new material.

Marketing has so much to do with understanding the audience served and responding to their needs, desires and values. The various marketing strategies we explored and utilized were diverse and could be applied in a range of settings. I think this important in order to facilitate accessibility for all. For example, when an organization understands the demographics of its audience, like age or abilities, they can tailor their marketing strategies to broaden their audience or cultivate knowledge and commitment in already existing members.

I am excited by what I have learned about social marketing and its potential as a tool to reach a diverse audience and get the message out to a lot of people which could lead to growth in an organization. The idea of virtual third spaces becoming a channel for the exchange and sharing of information is fascinating to me. I would like to delve into this more in the future and become fluid using web-based channels.

 

Learning Objectives

aad610_f15, Winter 2016

Learning Objectives

  • Learn the steps and strategies to create an effective marketing plan for an arts organization.
  • Learn the appropriate channels for marketing.
  • Become knowledgable and competent using web-based social channels.
  • Understand potential controversies and issues in marketing an arts organization.
  • Cultivate creative and critical thinking skills in order to convey/represent the “intangible” value of and event, experience, etc through design.
  • Understand the impact of multi-media technologies on arts marketing.

Personal Learning Environment- Narrative

aad610_f15, Marketing, Media, & Communication, Uncategorized

My personal learning environment consists of my family, work, school and my community. I have learned the most from my family. They teach me everyday how to be the best possible person. I strive to impart strong values to my children, values I learned I had once they were born. Attending school, working and volunteering are ways I can provide them with a stable life and better world. In these arenas, I have learned a great deal about the world and myself. Learning how to maintain a balance in my personal learning environment is often challenging. As a mother, artist, scholar, and community member, life and learning for me is a delicate balance. I chose to represent this precarious balance with a tightrope walker. She balances family, school and work effortlessly on her pole. It takes courage, focus and discipline for a tightrope walker to maintain her center of gravity. I have often visualized a tightrope walker when I felt like I was walking a fine line between success and failure. One false move could easily send me to my doom.

The tension wire of life has two points: the past and the future. Like a tightrope walker I must not look back or try to retrace my steps, however, I find that I learn a great deal from reflecting on my past experiences. There is never an option of turning back. The future can seem uncertain but it is full of promise and discovery. Every day I look forward to what I will learn next.

My personal learning environment usually depends on the act of doing. I am mostly a kinesthetic learner, and learn best through physical activities. When I find that I am stuck on some aspect of learning, such as assimilating complex information or an artistic technique, I find I push through by initiating a physical action, for example writing or making the first cut in the surface of a material. The tightrope walker must never falter and always move forward.

I have provided myself with a safety net in my personal learning environment. It consists of nature, community, friends, art studio, tools, mentors, professors, emotions, senses and family heritage, from all in which I learn.