Learning Objectives

• Learn the steps and strategies to create an effective marketing plan for an arts organization.
• Learn the appropriate channels for marketing.
• Become knowledgable and competent using web-based social channels.
• Understand potential controversies and issues in marketing an arts organization.
• Cultivate creative and critical thinking skills in order to convey/represent the “intangible” value of and event, experience, etc through design.
• Understand the impact of multi-media technologies on arts marketing.