I chose this first example because it is in fact one of my favorite local businesses in the Omaha area, as well as succeeding in creating a deliciously appetizing logo for its customers. I find this logo appealing because it shows the customer images of three different kinds of ice cream, that in fact make someone want to buy them. They seem to be a cool oasis in the heat of summer, dripping slowing until someone snags one up. The flavor of the ice cream is also something that I find to be appealing and successful as well. The use of the three basic flavors that almost everyone knows about gives the customer the sense that this is a traditional ice cream shop. I also find the text appealing because not only does the typography in the the name “Ted & Wally’s” feel like the old fashioned malt shop that your grandparents used to go to, but the fact that the logo emphasizes that the brand is homemade, can also be appealing to its customers. There is a simplicity in the logo that makes the quality of the business seem legitimate, even if one has not tried it yet. How this logo has been applied both online is through their Facebook page as well as in their official business page. The logo has been transferred over to print by applying it to merchandise. There are screened t-shirts, hoodies, hats and more with this logo on it. I believe that this move to transferring the logo to accessible apparel is a successful one because by buying and wearing it, you are showing others that you are supporting local businesses.
http://tedandwallys.com/
The National Mississippi River Museum and Aquarium was where I did an internship during my last year as an undergrad student. I always found their logo interesting because of the colors and what they represented. The blue and green obviously represent the sky and the land, but what I think is important to notice about this logo is that river is left white. I think this has great symbolism that could be interpreted in several different ways, the most obvious though, is that is that it is the divider in the logo. It is also the main focus, signifying it’s importance. The words are in blue, representing the color of the river in a way, and the typography is somewhat formal, possibly showing the importance or business-like essence of the company. The inclusion of the fact that the museum is also associated with the Smithsonian Institute give the museum and the logo somewhat more credit. When it comes to transferring the logo into print, the museum has a number of gift shops that have merchandise with the logo on it as well. Emails, letter heads and most paper work associated with the museum also include the logo as well.
http://www.mississippirivermuseum.com/
The logo for Orsi’s Italian Bakery and Pizzeria is near and dear to me because it is the bakery that my parents own. I always found this logo interesting because I never really looked closely at it until a few years ago. What I observed was that at first the initial thing that anyone might notice is the colors on the logo that identify the bakery as Italian, green, white and red. What might take a little more analysis is the objects in the logo. the flour bags on top the words lay indicate that this might be something other than your typical cake bakery, but something more to do with bread. The rolling pin on which the words “Italian Bakery & Pizzeria” lay may also indicate this. Because the logo says that the business was established in 1919, it tells its customers that the business has been around and is likely to stick around and that its popularity has kept on. The symbols on both sides of the word “Orsi’s” also indicate some kind of link to Italian heritage. The logo is embossed on t-shirts, hoodies, hats, menus, notepads, magnets and paper materials of all sorts.
http://orsibakery.com/