Branding and MakerKitchen

February 8, 2016 · by · in

We were tasked with coming up with a new brand and logo for our project. I got a little excited and carried away with this project, just check out my notebook!

 

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I then brought all of this into Illustrator

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Looking at models like 22@, I started branding the entire district as a new development for Portland, hence the Technodistrict, Innovation Kitchen and the like.

I eventually came up with these two final logos:
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The Maker Kitchen was a complete accident, but it brought up something really interesting in terms of branding the district. The logo can be shortened into MK1, or “Mark One”, meaning the concept can be repeated in other cities. I even made a poster:

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