After entering data in Google spreadsheets we noticed that Corporate orders make up by far the largest order count and are also the most profitable at $194.98, with small business orders being the second most profitable at $192.27 despite being last in order count. Home office orders are the least profitable despite being second in order count, so in order to create a more profitable business model we should prioritize maximizing our small business orders and placing less of an emphasis on home office orders.

We first used Indeed to find a job at a company we were going to review. We found a lot of different jobs we liked, but decided on Adidas as our company of choice. We went onto the Adidas Company website to see what they said their culture and values were. On the site, it said that their culture was about Passion, Performance, Diversity, and Integrity, and that they cared about being Innovative Design Leaders, Consumer Focused, and being a Global Organization. The job we found was for the Manager of Digital Marketing for the US Division of Adidas in Portland, Oregon. They defined the purpose of the job to be “Drive the development of digital strategies and tools within a category, acting as the over-arching digital lead. Work closely with the category Brand Communications lead to develop and activate digital strategies across multiple digital environments.”

We saw that the job requirements were:
“Qualifications:

• BA in marketing, advertising or related field required.
• Minimum three (3) years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an agency.
• Equivalent combination of education and/or experience may be substituted for degree.

Key Accountabilities:

• Drive the development of strategies and tools to support category communications plans and objectives.
• Act as the digital expert for your category, staying up to speed on all of the latest trends in digital and activating accordingly.
• Work as a key partner to the category Brand Communications lead, helping to set the category positioning, objectives, and strategies.
• Work closely with a number of cross-functional teams that will require category digital support – including Concept to Consumer (CTC), Direct to Consumer (DTC), Newsrooms, Sports Marketing, and Trade Marketing.
• Manage external agencies in the development of digital strategies, content, and media.
• Responsible for analysis of all campaigns, working with available analytics tools.
• Partner closely with adidas CTC and DTC teams to ensure that category digital needs are met and activated at eComm and with key retail partners, including our owned retail.

Knowledge Skills and Abilities:

• Passion for sports
• Experience in developing and implementing digital strategy involving branded website development, Social, Mobile and Media
• Ability to develop innovative strategies and drive creativity
• Strong collaborator with an ability to partner and influence
• Strong project management and planning skills
• Strong presentation and communication skills

• Understanding of sporting goods industry and related retail channels a plus”

 

Afterwards, we went on Glassdoor, and Indeed to look up reviews for the job from former employees. The majority of the reviews said that the benefits were nice, including a 30% discount at all the Adidas Stores. The majority of the cons about the jobs were the lack of good training for lower level employees. Most of the reviews stated that the job did agree with the culture that the company was saying that they had.

 

After our reviews, we decided that the job still seemed like a great job, and we were excited to take it!

 

Road map from Dishwasher to Owner of Bakery!

 

• Dishwasher
• Prep cook
• sous chef
• chef
• Head Chef!
• Get Hired at new restaurant as consultant/chef
• Make $$$
• Create a food following (Make a brand)
• Start own restaurant!
  • Buy space
  • Hire workers
  • do other new restaurant stuff
• Become owner!
• Make bakery as side venture
• You did it!

Here is an image of how the HTML looked like:

 

Here is the code from the HTML Work sheet:

<!DOCTYPE html>
<html>
<head>
<title>Page Title</title>
<style>
.box{
float:left;
width:30%;
padding:60px;
margin:.5% .5%;
font-weight:bold;
color:black;
font-family: ‘Helvetica’, sans-serif;
}
.b1{
background-color:#1D6919
}
.b2{
background-color:#EEEE41
}
.b3{
background-color:#FFFFFF
}
.b4{
background-color:#7DF749
}
</style>
<link href=’https://fonts.googleapis.com/css?family=Orbitron’ rel=’stylesheet’ type=’text/css’>
</head>
<body>

<p></p>
<p><center><b>We Miss Marcus<b></center></p>
<div class=”box b1″>
<p><center>We Miss Marcus</center></p>
</div>
<div class=”box b2″>
<p><center>Marcus is the best QB ever!</center></p>
</div>
<div class=”box b3″>
<p><center>Lockie Eats Butts</center></p>
</div>
<div class=”box b4″>
<p><center>Go Ducks!</center></p>
</div>

<center><img src=”http://www.gannett-cdn.com/-mm-/dafa2c9f806365709dd10de5b12e1c2b87006741/c=0-59-1577-1244&r=x404&c=534×401/local/-/media/USATODAY/USATODAY/2014/09/07/1410069065000-USATSI_8069615.jpg””> </center>
</body>

</html>

 

What I did:

I changed the font to Helvetica, adjusted the size, margins, and colors of the boxes. Changed what was written in the boxes. Made all the words, both bold and centered. Added a title on to the page itself. Added an image from the outside.

Copy of Services Blueprint Template

Here is our Service Blueprint for our amazing Pizza place, Pizza Planet.

https://docs.google.com/presentation/d/1yjSoQCUrv-_EkhrzTf4LzVd-ZWzkLq41YczwcePhoK0/edit?usp=sharin

Ways we can improve Pizza Planet:

• Only do delivery
  • Only doing delivery will allow us to save time and money by not needing to have a large storefront. It will also help save time and money on cleaning, since we do not need to clean up if people can’t eat here.
• Only do In-store services
  • This will save time and money (and help the environment!) by not offering delivery. The customer must come to the store to pick up and/or eat the pizza.
• Bus your own table
  • This will save us time and money on both employee services, as well as cleaning supplies. However, some customers may not bus their own tables regardless, and if that is the case, we will have to do so. This is probably the least likely option.
• Serve slices, not whole pizzas (cut down on cooking time, can pre-make pizza)
  • Serving slices will help cut down on the time to make the pizzas since the pizzas will be pre-made and ready to order as soon as the customer arrives. However, this reduces the amount of options that the customer has, and limits their ability to choose a pizza they might like.

 

We decided to select Raleigh, and more specifically, the Cameron Village shopping center  as the location for our high end Health Spa. We chose this area, because of its proximity to the Carolina Country Club as well as the Glenwood District of Raleigh, which is surrounded by many affluent residents who reside or frequent there. As can be seen in the Zillow above, there is a large amounts of houses in the area that sold for over $1,000,000.  Through using a credit reporting and protection website called Experian, we found that our target market, within the 27605 Area Code, is around 400 people. We found a great location to place our Spa called Cameron Village Shopping Center. This location is close to both the NC State campus as well as 2 miles south of the Carolina Country Club. The location encompasses both the wealthy individuals who reside close to the area, as well as higher end people visiting the city staying in downtown at some of the city’s nicer hotels. Also, while not our target demographic, we believe that our proximity to the NC State campus will also give us many college age kids who will spend their parent’s money at our fine spa.  This particular shopping center is very high end and would work perfectly with a spa to match!