We decided to select Raleigh, and more specifically, the Cameron Village shopping center as the location for our high end Health Spa. We chose this area, because of its proximity to the Carolina Country Club as well as the Glenwood District of Raleigh, which is surrounded by many affluent residents who reside or frequent there. As can be seen in the Zillow above, there is a large amounts of houses in the area that sold for over $1,000,000. Through using a credit reporting and protection website called Experian, we found that our target market, within the 27605 Area Code, is around 400 people. We found a great location to place our Spa called Cameron Village Shopping Center. This location is close to both the NC State campus as well as 2 miles south of the Carolina Country Club. The location encompasses both the wealthy individuals who reside close to the area, as well as higher end people visiting the city staying in downtown at some of the city’s nicer hotels. Also, while not our target demographic, we believe that our proximity to the NC State campus will also give us many college age kids who will spend their parent’s money at our fine spa. This particular shopping center is very high end and would work perfectly with a spa to match!