We first used Indeed to find a job at a company we were going to review. We found a lot of different jobs we liked, but decided on Adidas as our company of choice. We went onto the Adidas Company website to see what they said their culture and values were. On the site, it said that their culture was about Passion, Performance, Diversity, and Integrity, and that they cared about being Innovative Design Leaders, Consumer Focused, and being a Global Organization. The job we found was for the Manager of Digital Marketing for the US Division of Adidas in Portland, Oregon. They defined the purpose of the job to be “Drive the development of digital strategies and tools within a category, acting as the over-arching digital lead. Work closely with the category Brand Communications lead to develop and activate digital strategies across multiple digital environments.”
We saw that the job requirements were:
“Qualifications:
• BA in marketing, advertising or related field required.
• Minimum three (3) years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an agency.
• Equivalent combination of education and/or experience may be substituted for degree.
Key Accountabilities:
• Drive the development of strategies and tools to support category communications plans and objectives.
• Act as the digital expert for your category, staying up to speed on all of the latest trends in digital and activating accordingly.
• Work as a key partner to the category Brand Communications lead, helping to set the category positioning, objectives, and strategies.
• Work closely with a number of cross-functional teams that will require category digital support – including Concept to Consumer (CTC), Direct to Consumer (DTC), Newsrooms, Sports Marketing, and Trade Marketing.
• Manage external agencies in the development of digital strategies, content, and media.
• Responsible for analysis of all campaigns, working with available analytics tools.
• Partner closely with adidas CTC and DTC teams to ensure that category digital needs are met and activated at eComm and with key retail partners, including our owned retail.
Knowledge Skills and Abilities:
• Passion for sports
• Experience in developing and implementing digital strategy involving branded website development, Social, Mobile and Media
• Ability to develop innovative strategies and drive creativity
• Strong collaborator with an ability to partner and influence
• Strong project management and planning skills
• Strong presentation and communication skills
• Understanding of sporting goods industry and related retail channels a plus”
Afterwards, we went on Glassdoor, and Indeed to look up reviews for the job from former employees. The majority of the reviews said that the benefits were nice, including a 30% discount at all the Adidas Stores. The majority of the cons about the jobs were the lack of good training for lower level employees. Most of the reviews stated that the job did agree with the culture that the company was saying that they had.
After our reviews, we decided that the job still seemed like a great job, and we were excited to take it!
Road map from Dishwasher to Owner of Bakery!
- Dishwasher
- Prep cook
- sous chef
- chef
- Head Chef!
- Get Hired at new restaurant as consultant/chef
- Make $$$
- Create a food following (Make a brand)
- Start own restaurant!
- Buy space
- Hire workers
- do other new restaurant stuff
- Become owner!
- Make bakery as side venture
- You did it!