1. Learning Goals for Media, Marketing, and Communication I am most interested in the public relations and marketing knowledge. That is the reason why I choose the Art Management program, I want to learning more information about the marketing and manager skills.
This seamster, I choose Alibaba Group to do the research. I learn the cultural and mission. Based on these company’s research, I designed the logo, poster and related advertising. I was investigate and analysis of the company’s audience, combined with Alibaba’s business mission. The audience which are really interesting their business platform.
2. I hope that I can have a deeper understand about the art marketing, especially from the market, audience, goals etc, to analysis a business or a company.
By understanding the Alibaba Group, as well as complete to analyze the case study of a cultural organization which is include economic, cultural and demographic trends.
3. Through the Media， Marketing and communication，I can learning some very useful techniques, I can developing and designing the logo of the company.
I had already to design a logo for Alibaba
4. In my undergraduate professional courses, I learned some programming software, like the Premiere CS4, Eduis. But when I came to U of O, in AAD 612, there have a lot of different software like the Adobe Illustrator CC, Adobe After Effects,etc. I am interested in software and want to familiar with these design software.
Like before I mentioned, I had already use the Adobe illustrator to design a logo for Alibaba. And In my final project, I learn how to use the Adobe Indesign to finish the print media. Although it looks not a professional work, but I am completed the design work by myself， I was very happy about that.
5. According to my career plan, I want to engage in the media work after I graduated, so the communication knowledge is necessary. When the marketing combine the communication knowledge, two area crossing, I think the I can gain extensive knowledge more than media or marketing.
Through the course of the study, I always think combining media and market is necessary, also have much advantages. But this is just the beginning of study, I just did some investigation on a number of commercial companies and Cultural Organization, and then combine the re-mix of multimedia software. Although learned a lot new knowledge, but I think it is not a wide range of knowledge that I still need to learn. After the course I believe there will be more and more substantial content to wait for me.
