As a young public relations professional, it’s important to stay current on everything happening in the industry. Reading PR blogs will aid you in this goal and teach you many invaluable tools along the way. You will:
- Learn from the experiences of other professionals and peers in the industry.
- Be informed on new techniques and theories.
- Track PR’s changing landscape.
- Find inspiration for your own future.
When it comes to PR blogs there are so many to choose from, so you may wonder how to limit the scope. Find PR blogs that focus on what you’re passionate about. Search for PR blogs that write it a voice you connect with, such as humor or numbers. Here’s a list of top rated PR blogs to get you started:
- PR-Squared
- Spin Sucks
- Brain Solis
- PRDaily
- Danny Brown
Once you’ve found PR blogs that speak to you, it’s important to read blogs in your daily routine. Maybe you’ll read while you’re drinking your morning cup of coffee or during your awkward 20-minute break between classes. If you stay informed on PR news it will only add to the knowledge you can bring to a future internship or job.
Use apps and programs that organize all the sites on one page to make blog reading easier! Bloglovin’ is a great site to keep track of the blogs you follow and let you know when new posts have been added.
The PR world is full of knowledge that you can access at any stage in your career. Take advantage of PR blogs and tap into the insights that surround you.
Ruby Hillcraig, external relations committee member, is a senior at the University of Oregon studying public relations. Ruby hopes to pursue a career in fashion and beauty PR when she graduates in spring 2014. You can reach Ruby at rubyh@uoregon.edu.