As PR majors, we’re instructed to read just about everything and to read constantly. However, these broad parameters can leave students a little lost what they really should be looking at to prepare for a future career in PR. This Recommended Reading series will give you insight to what other students and PR professionals are reading.
Wondering what a senior in the PR program is reading? Here’s some of the articles and books catching my attention right now:
Braid Creative: This blog is not specific to PR, but the articles on creativity and branding are totally useful for students. I particularly liked this post for “When You Don’t Know What to Write.”
Coffee and Cardigans: Former UO PRSSA president, Callie Gisler, offers insight into post-grad life and a career at a PR agency.
Likeable Social Media: A must-read for PR students interested in social media, this book teaches you how to translate the power of word-of-mouth marketing to social media platforms.
Your Coffee Break: This site has a little of everything, but is an excellent resource for internship and career advice. This article on blogger relations is a great overview of a topic that’s rarely covered in PR classes.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World: This bestselling book from social media expert Gary Vaynerchuk is another must-read for anyone interested in social media. His boxing analogy is a genius way to think about the value of communicating on social media.
What have you been reading lately?
Hannah Osborn, Public Relations Director, is a senior pursuing a double major in public relations and magazine journalism. She manages all UO PRSSA social and digital media platforms. Follow her on Twitter at @hannahmarieoz.
