Author Archives: odell2@uoregon.edu

Marketing Plan

Posted on March 13, 2015 by odell2@uoregon.edu

My marketing plan can be found here: O’Dell MMC Plan

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Lexicon Essay

Posted on February 12, 2015 by odell2@uoregon.edu

My Lexicon Essay may be found in pdf format here: O’Dell Lexicon Essay

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Media Map

Posted on January 22, 2015 by odell2@uoregon.edu

Washington, DC’s NFL team already uses an array of social media applications in its marketing efforts, and they are Facebook, YouTube, Twitter, Google Plus, Foursquare, Pinterest, and Instagram.  The organization also has custom applications for mobile phones and desktops, as … Continue reading →

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My Personal Learning Environment

Posted on November 2, 2014 by odell2@uoregon.edu

I tend to think of my personal learning environment as being the world because I absorb information from many different sources in every setting, but that is rather broad.  I narrowed the focus to how I access the world and … Continue reading →

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Media Inventory

Posted on October 30, 2014 by odell2@uoregon.edu

The Washington, DC, NFL team that I am rebranding this term has a multitude of media outlets, apps, and promotional deals to reach its fan base, both male and female. Those media sources that target both men and women are: … Continue reading →

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Drafts of Logo & Collateral

Posted on October 29, 2014 by odell2@uoregon.edu

I have prepared drafts of the logo and collateral for Washington, DC’s NFL team that I am rebranding for this term.  They can be downloaded below. Logo: Logo-Draft Stationary: Stationary Envelope: envelope draft Business Card: Business Card Back, Business Card Front Poster: poster draft  

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My Life in Art

Posted on October 16, 2014 by odell2@uoregon.edu

I wrote a blog post “Singing for the Arts” for the Emerging Leaders in the Arts Network here at the University of Oregon last spring, and I find it to summarize my journey to my present existence better than any … Continue reading →

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Organization Questions

Posted on October 16, 2014 by odell2@uoregon.edu

1. What is your organization or company. Give background history including who, when, and why it was founded. The Washington Redskins organization was founded in Boston, Massachusetts, in 1936 as the Boston Braves, and owner George Preston Marshall changed its … Continue reading →

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Logo Design Awareness

Posted on October 7, 2014 by odell2@uoregon.edu

The Lancome Rose is the iconic logo used for all Lancome products.  The rose is printed as a stand alone logo on all bottles, tubes, makeup bags, brush handles, etc., and is imprinted into makeup products such as blush.  The … Continue reading →

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Student Survey

Posted on October 1, 2014 by odell2@uoregon.edu

1. Where did you move from to attend the UO? And, briefly describe how you landed on the UO AAD program. Any interesting, funny, anecdotal stories/details are welcome. I lived in Washington, DC, before moving to Eugene to attend UO. … Continue reading →

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