The Washington, DC, NFL team that I am rebranding this term has a multitude of media outlets, apps, and promotional deals to reach its fan base, both male and female.
Those media sources that target both men and women are:
- Opportunities co-sponsored with local sports pubs and restaurants to win player signed merchandise, home game tickets with tailgate passes, and trips to watch the team play against an opponent or at training camp
- Food and drink specials with Subway and Papa John’s Pizza
- An E-newsletter
- Military are an identified audience and may join the special “Military Salute” club through which members can register to win trips to watch the team play an opponent during an away game
- Deals with a local home repair and heating and cooling business
- Travel packages with deals for staying at specific hotels
- Use of social media sites Facebook, Instagram, google+, Foursquare, Living Social, twitter, and an Extreme Skins Message Board.
- Both team and Washington Times mobile applications and a team desktop application
- Redskins.com
- Participatory photo contests through social media
Those that would specifically target women are:
- Deals on a facial cleanser
- Use of pinterest
- Donation of used cellphones to victims of domestic violence