Category: aad610

Media, Marketing and Communications

MMC Reflections: Winter, 2014

My winter MMC goals are bolded, followed by my end of term reflections.

1. *spend time examining the range of marketing approaches in arts and culture organizations and how those approaches manifest into electronic and printed visual material

I was able to learn about a couple marketing approaches and how they manifested into electronic or printed visual material- namely, email marketing, “tool kit” dispersal, and “loaded” business cards. I have learned some of the situations in which certain marketing strategies are more appropriate than others and ethical implications of taking riskier routes. I look forward to learning more about marketing in future classes and job experiences.

2. *explore ways that arts marketing has been transformed by recent changes in technology, that is, social media, email, personal blogging, etc.

In a personal research assignment, I discovered the ins and outs of email marketing, which has been greatly transformed in its utility in recent years due to technological advancements. Social media is a core component of many marketing strategies for small and large organizations alike and will likely continue to be, as internet access is more and more accessible and people rely on social media for a greater percentage of their news and updates. Accessible, instant, interesting– and you’ve got the world’s attention.

3. *take time to understand the way I position myself within my world of technology, discovering what types of information exchange I am most influenced by and which of those I see myself most influencing

This is a notion that I certainly have been exploring in more than this course, as the role of technology filters throughout all AAD courses by design and my Education Internship with the Museum of Natural and Cultural History. Still, I had the most time to ponder about my relationship with technology in this course. For better or worse, I’m not sure I’m able to say that my stance has changed much- that is, I’m not ready to give myself over to the worm hole that is social media, leery to post my assignments online, but I’m also continuously amazed and inspired by what can be accomplished through technology. I’m amazed at how much I have taught myself about Illustrator and InDesign in the past six months and what I’m now able to confidently do. And, as a hopeful future teacher, I can’t help but consider the role technology plays in youth education. The opportunities are endless.

4. *continue my relationship with OSLP Arts & Culture and propose a range of marketing strategies

I’m finishing up my marketing plan for OSLP and will likely share it with the Program Coordinator in case there is anything she would like to pull from it and utilize. I hope to continue my relationship with OSLP in the future as well.

 

 

Collateral Draft

Here is logo V.5 on a card, envelope, letterhead and T-shirt. There are changes to be made, but I’m feeling better about this design than any of the others so far. Sometimes it just takes the courage to scratch everything and start anew! Next project- Working on the poster, and transforming the old logo into the newer one, after some feedback in class today. I hope all the files will open!

 

ArtHausCard copy

ArtHausenvelope

ArtHausletterhead copy

ArtHausshirt copy

(Needs work) ArtHausposter copy