My main learning objective for this class will be to learn the different strategies of marketing. I have some knowledge of how to market a product or experience, but I am looking forward to learning how to create a more formalized marketing plan. I also would like to learn how to use this marketing plan when working with a client. I have never made a marketing plan for an individual client, and it will be interesting to learn how to present a formalized marketing plan. My final learning goal will be to learn about the addition of new and innovative ways of marketing. How have marketing strategies changed and what are the new techniques that I can use as part of my marketing plan? These will be the learning goals for this term.

Reflection:

After learning about the different marketing strategies, I am more knowledgeable in what types of strategies might work better for certain organizations. This also relates to wanting to learn more about creating an individual marketing plan. In making my own marketing plan, I now know which strategies would be best to use for a specific organization. In regards to my third and final goal, I believe all strategies can be relevant in today’s society. Even coupon marketing which has been around for many years, is still used today.