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Collateral in Progess
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Media Inventory of RDT
RDT (Repertory Dance Theatre) seems pretty extensive in the media department. They are fully realized when it comes to marketing their product. It seems they have resourced every single option for media connection.
Snail Mail: I am on the mailing list for RDT and receive their print ads that market concert and special events.
Website: They have an extensive website will all of their offerings easily accessible to the user. Drop down menu options include: about the organization; including history, dance classes for the community, outreach education, upcoming events, a for kids section, touring information, and of course, a support option. They have a wide variety of access tools, from lesson plans to workshops.
On their website is front page access to:
Twitter: Updated frequently by dancers and staff
Facebook: contributions by dancers and staff and audience
YouTube: videos of rehearsal processes, community and school outreach involvement, master classes, and performance moments
Vimeo: 24 videos that include; rehearsal process, a thank you note from the dancers, etc.
flickr: photo stream of dancers, rehearsals, and performance
Blog: entries are added about once or twice a week and range in topics from dance and motherhood, to the dictionary of modern dance.
Instagram: numerous photos of RDT through the ages
They have a category on the website named, “Media Press Room” that contains upcoming performance photos and press releases posted as a link. There is also a place to input information for their newsletter subscription.
Also on the home page of the website, is an “Upcoming Events” announcement, with several clickable options detailing the events. This includes a special offers and discounts box next to the season information.
The major sponsors are also listed on the front page. Each icon is a link to the sponsor’s webpage. These icons are as large in size as the material directly related to the company, so it adds to the fact that there is a lot to process when on the home page of the site.
Learning Goals for Art in Society
1. Strengthen my contextual use and practical use of transmedia.
2. Engage in discourse and strengthen analysis of cultural assumptions and cultural contexts.
3. Openly share and actively contribute to class discussions.
4. To increase the practical application of topics discussed in class to real world experiences.
5. Understand the implications of transmedia in the arts world.
6. Develop new perspectives and new lenses to examine issues of common concern.
Organizational Questions
1. organization or company-background history including who, when, and why it was founded.
RDT- Repertory Dance Theatre
Utah’s Repertory Dance Theatre, founded in 1966, is a fully-professional modern dance company. Through a cooperative effort involving the Salt Lake City community, the University of Utah and a major grant from the Rockefeller Foundation, a partnership was created to establish a company which would keep alive the artistic achievement which is American Modern Dance.
Noted educator and Children’s Dance Theatre director Virginia Tanner’s dream of establishing a professional company of dancers dedicated to the performance, creation and preservation of modern dance led to the development of RDT. A founding member, Linda C. Smith has guided the artistic mission since 1983 and kept the thread of continuity and the “dream” of Virginia Tanner alive.
2.they do or make – products and services and what makes them unique.
RDT is a dance company that is the oldest and most successful company of its kind. They are a living museum representing one hundred years of dance history, preserving the largest and most significant collection of American dance in the world. RDT acquires classic works by significant twentieth century choreographers and also commissions new works for its repertory. RDT serves as both a museum and a contemporary gallery representing the scope and diversity of modern dance past and present.
3.culture of the organization or company. work environment; the atmosphere- the building– exterior/interior, architecture, fittings and furniture- employees; jobs and roles of individuals.
From what I know, the work environment is welcoming. The employees, both the staff and the dancers, are incredibly loyal to this company in whatever position they hold. Their staff inlcludes an artistic director, an artistic coordinator, director of development, director of public relations, director of education, booking director, bookkeeper, artistic staff and the dancers. The management treats their employees with great respect and care.
The rehearsal hall is a beautiful studio located in a contemporary performing arts center in the heart of downtown.The studio is on a different floor form the company office. Large meetings require the use of the conference room, which is shared by other performing arts groups. There is a competing Modern Dance company housed under the same roof, but located on the opposite side of the building.
4. the targeted audience? What are their demographics?
The targeted audience for RDT is the public of Salt Lake City and the cities in which they tour. SLC is a city with a large dance audience and interest, specifically in Modern Dance. RDT is also rooted in dance education outreach through the state. The company targets to all ages because of the rich legacy and the ongoing student population they generate through their outreach. They also have a community dance program that targets all ages and abilities.
5. the organization or company mission statement?
Repertory Dance Theatre is dedicated to the creation, performance, perpetuation, and appreciation of modern dance.
Essay Re: Art in Society
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Logo-istics: Brand Awareness Assignment
A girl loves her diamonds…
Although this logo is simple, clean, and fresh, I think it truly reflects its’ products. I believe that a company that has created their very own color “tiffany blue” as their identity has accomplished their branding mission. The design is simple and classy, just like the objects they sell. The serif roman font is classic- it’s timeless and uncluttered. The assumption that people know exactly who the company is just by the color and simple type is bold, but honest. The company uses this color in it’s advertisements, packaging, and stores. The name itself is used on much of the jewelry as a design, so that the design becomes the product. I personally think that Tiffany and Co.’s logo is the most identifiable in high-end jewelry.
My Italian pride…
The Italian supercar logo has an iconic quality to it. The mustang represents the horse power the car promises to deliver. While rearing back on its legs, the mustang shows it’s readiness to perform and be aggressive, while still maintaing it’s balance and grace. These attributes are just how a ferrari drives. The small representation of the Italian flag allows the audience to remember the national pride of the creator, and adds to the emotional draw of the brand. The “F” in the ferrari script demonstrates the speed of the car as it extends the length of the entire word. It naturally creates a forward motion of the word, a “zoom” effect, if you will. The yellow color in the shield allows the mustang to be detailed with light, while the color of the ferrari, in classic red, identifies with the traditional red sports car. The company uses this logo on literally everything they produce; the cars themselves, shoe and apparel makers, bicycles and print.
Always a dancer first…
This dance company logo perfectly represents what it does on stage: Stack bodies and meanings. They are known for their physical interaction of bodies and performers and contortions of the human anatomy. The simple sans serif font strips away the frills of the letters in the same way that this contemporary company deals with the simple idea of bodies, positions and contortions. The way the letters are arranged creates a collaboration of the letters all coming together to form the word, just as separate performers have to collaborate to create the company’s dances and positions. I especially appreciate the simple black and white color of this logo. It gives the facts without to much elaboration, just like the human form. I find that too often dance companies try to put a dancer in the logo and therefore end up looking all the same. I appreciate that Pilobolus has paired things down to form and outline, and the letters themselves become the dancers. The simple square block and color makes this logo easy for print and internet.