reflection on winter learning goals
marketing plan presentation
Learning Goals Reflection:
My first learning goal discussed Marketing and my experience of branding myself as an artist, and now needing to transition to marketing for organizations that include more complexity and need for marketing on many levels.
After our case study analysis, discussions in class, and many presentations from Darrel, I feel like I am now grasping the ideas behind arts marketing. Granted, I feel like I am just scratching the surface of understanding the complexities, but I now at least know how to talk about marketing, and the language that accompanies this world. I am excited to move forward in this area especially, as we continue next term. I didn’t know that so many of the marketing ideas and discussions would excite me, and I am looking forward to developing my knowledge and resources in this area even further. I have a passion for developing new ways to reinvigorate audience attendance, and I am interested in creating our marketing plans based on our organizations from this last term.
My second learning goal mentioned furthering my untrained instinct for design and transitioning it into skilled knowledge.
I love design and the act of creating and assembling things. Wether it’s craft projects, art projects, lighting and costuming design for a show, or whatever, I enjoy the process of creating a product based on the look and feeling of the crafted image. I have training and experience in some parts of design, but not in digital designs like we worked on in this class. I now feel like I have a basic understanding of this topic. Again, I know that it is just a beginning seed of knowledge, but I at least feel like I could have a conversation with someone about design and feel like I’m coming from a knowledgeable place. Perhaps in the real-world I won’t be doing the design for an arts organization, but I will possibly be able to guide the vision. I very much enjoyed the actual doing of the designing, and only got frustrated with my lack of technical skills, not with the lack of ideas. I felt like I had many more ideas about the products I designed then I was able to execute, which is frustrating in the moment, but maybe helpful in the long run if I have people with whom I could collaborate.
My next learning goal discussed the translation of idea into action. I stated that my tech skills are lacking and are forgotten due to lack of use, but that I wanted to become familiar enough with platforms to use them continually, and to develop my knowledge further as I expanded use of the programs.
I feel like this is an ongoing learning goal. Now that this class has finished for the term, this challenge is up to me. Although I am not an instinctual learner on a computer, I do enjoy the actual activity of it, and therefore want to continue this knowledge. I would like to use the resources I am developing during this two years to support my future endeavors, and therefore I need to stay using the software and ideas discussed in class to continue this learning and application.
I stated that I wanted to use the skills I learned in this class to communicate digitally and technically, and to expand my resources and presence for communication.
As we move into a completely digitally influenced world, I believe that this goal will happen naturally. Communication in marketing and media is ever-expanding with the platforms used to reach people, and I know that I had better stay current with effective trends in order to maximize my communication in the real-world. It’s not an option to leave behind the skills I learn in this class. They are vital for my relevance as an administrator.
My last learning goal reflected my desire to make the assignments achievable by remembering to breathe and to not psyche myself out about the technology involved.
Did I accomplish this? Probably not! There were times that I became extremely frustrated with the disparity in design and computer knowledge amongst my classmates. However, I had to keep reminding myself that I will do my own personal best, and made sure that I was growing how I needed to grow, not in comparison to others who knew much more than I. Yes, things probably took me so much longer than they would have if I had a firmer grasp of the software and computer nuances that many others did, but i was learning for myself, and creating my own foundational knowledge, which is all I could ask for in this situation.