1. Learn about different marketing strategies and how to utilize them
  2. Learn more about marketing strategies for a non-profit
  3.  Learn more about realistic social media management as a part of a marketing scheme
  4.  Learn more about using effective marketing for a target audience
  5.  Learn how to measure effectiveness of different strategies to determine best practices

Reflection:

I think that I have effectively gotten an introduction into all of these concepts, especially with Darryl and Seth’s lectures as informative overviews. It was also good practice to apply many of these thoughts (theoretically) while working on the OSLP A&C project (which I genuinely hope that they also found it helpful and make the necessary changes). I will be interested in exploring nonprofit marketing further in the future.