Category: aad610_14
3SA Collateral Drafts
Here was the collateral created for 3rd Space Arts. I tried to use what we have been learning in class combined with Robin William’s tips about contrast. Really enjoying how drastic a design can change with just a little typography change and bold lettering.
Poster Display
This poster was created as a concert poster. I wanted to incorporate the tagline of “where seeds of culture thrive” apparent through visual representation. I placed a dandelion gone to seed which I felt captured this essence.
Media Inventory
Hypothetically speaking…
Facebook is a great platform for Third Space Arts to exist. Since we are trying to create accessibility among our demographics, Facebook acts a free resource that can be utilized to advertise events and build more exposure for the venue as rental and performing arts space. Third Space Arts would be able to reach a broad audience as well as focus on youth populations with Facebook, which can really build for engaging youth in large numbers. The issue with Facebook that over time, we have to ask ourselves how effective is this marketing strategy?
Website
The website acts as online hub that encompasses what Third Space Arts offers. Although the website is still being constructed, it provides the mission, vision and overall message of what Third Space Arts will do within the community. When we are reaching out and advertising for events, displaying information about our open hours and rental fees or promoting volunteer opportunities within the organization, the website serves as a centralized place to gather information.
KRVM/KLCC
Radio space on KRVM would be a great place to engage audiences through different transmedia besides the internet. KRVM hosts speciality programs that would be a great platform as it expresses similar exposure to cultural diversity which Third Space Arts strives for.
For example , Rock en El Centro, showcases music of latin america and hosts the show entirely in Spanish. This is a great because it actually would provide a platform for us to engage audience members who may not be in our immigrant demographic. By being inclusive to offering information everywhere, we can really foster and build more community support.
KLCC would serve as a great platform to engage college students and their families. As we also look to partner with some of the student groups represented at the University of Oregon, it would be in our best interest to be inclusive with this a platform that reaches students both on and off campus.
Oregon Public Broadcasting would be a channel that serves in multiple ways: news, tv, radio, music-the ability to connect multiple channels over one umbrella. Third Space Arts would be able to partner with OPB to stream or film or performances as well as advertise for any upcoming public events. This partnership would be a great way to build exposure that goes beyond Eugene and could extend throughout Oregon.
Podcasts again are another platform that would allow for exposure through streaming and and free downloads of performance. Again this may focus towards a specific demographic, but would again provide a free service for those who may have been unable to attend an event to be able to experience in the comfort of their own home and/or at their own leisure.
Snap Judgment
Representing one of our lexicon terms this week. Snap Judgment, storytelling with a beat, is one of my favorite podcasts. A great storytelling platform that chooses a new theme each week. Supported by NPR, there are beginning their 6th season and are needing support through the kickstarter campaign. Give them a listen on this wonderful humpday, you be the judge.
Hope the week is going well!
Third Space Arts Logo
Presenting…Third Space Arts!!
Here is the beginning creation of my logo for Third Space Arts. Third Space Arts is a center in Eugene, Oregon that focuses on providing cultural heritage programming through performing arts. This is a work in progress for my Cultural Administration class as we begin to create a face behind our organization for our collateral and graphic standards.
Empower Action through Music
This is a great example of how we have become a convergence culture. Ready to create empower and fully participate in action. When talking about the readings from this week, this reflects on the convergence of experience, as the way people interact with and give meaning to making media a window to the world. In this case, this media form of music and events (all marketed via world of mouth or social media) allows for the crossover between permaculture and electronic dance music.
Polish Ambassador is a producer of electronic dance music that leaves a positive footprint after his shows. He plans action days based in permaculture for his audience and others to participate in the day after his shows .There is a message in his music that is then carried over allowing the audience to become apart of the experience. Here is a little video of an action day from Portland.
Anti-Social Network
The post makes a great point, though drifts to the extreme and really highlights the negative. Its too the point and off the edge. My personal position on social media networking is centered around the value in connection at our virtual fingertips. That being said, I value human interaction and authentic relationships to be top priority in my own human experience. Rhyme with purpose. Brought to you by social art.
So the question lies, where does transmedia intersect within this context? Is transmedia supporting our inability to truly connect face to face? Or are we just taking certain platforms and twisting them around to meet superficial needs? How are we using these tools of communication? Effectively and ineffectively? That is for you to decide.
Transmedia with Street Etiquette
Street Etiquette with Creative Mornings
This was such a great example of how transmedia can create narratives. This represents how art can begin a one’s vision and create heritage in the flesh. Bronx style.
Organization Questions
*Note: We have since changed the way our organization is being implemented. Edits are on the bottom of this page*
1. What is your organization or company. Give background history including who, when, and why it was founded.
Three Space Arts (3SA) is an arts organization serving marginalized communities in Eugene for over 10 years. The organization was founded by graduate students in the AAD program. It was founded to create a third space, not home or work, for visual arts programming and events.
2. What do they do or make – describe the products and services and what makes them unique.
We offer a venue for immigrant populations to come and share their cultural heritage through performing arts. We also want to serve as an available resource for planning special events and expressive cultural programming.
3. Describe the culture of the organization or company. What is the work environment like – the atmosphere? What is the building like – exterior/interior, architecture, fittings and furniture? How do the employees work together? What are the jobs and roles of individuals? How are they treated by management?
The culture of the organization is transparent and inclusive. We strive for a health work environment that focus on consensus decision making. The building is a huge open space with several rooms reserved for classes. It fits the modern, yet classical approach in architecture featuring lots of windows for natural light, high ceilings in the lobby way and is retrofitted with kitchen space so that those who need to make meals have access to these resources. The furniture conveys a cozy feel while also practical sense of tables and chairs necessary for holding workshops. We hope to serve as a space people can feel safe and warm when they visit.
The jobs and roles are varied throughout the center. There is the executive director, program manager, fundraising/marketing coordinator and office manager (usually an intern) and contracted visual artists/instructors who help lead the workshops and events in 3SA.
The executive director oversees the operations of the organization and making sure we are staying aligned to the overall mission statement, vision and goals of 3SA. The program manager focuses on organizing all the programming at 3Sa. Our fundraising/marketing coordinator ensures that we spread public awareness and outreach to our targeted demographic and have interactive and engaging fundraising opportunities to expand and build more in years to come. Our office manager is helpful with checking folks in and holding space for the center and serves as the first person who the community engages with upon entering the space.
4. Who is the targeted audience? What are their demographics?
3SA is designed to focus on immigrant communities in the Eugene area.
5. What is the organization or company mission statement?
Mission
Third Space Arts serves as a community venue for performance and display of heritage art that promotes expressive culture among immigrant populations in Eugene, Oregon.
Vision
Our vision is to act as a hub that is openly accessible for engagement, entertainment and education in promoting cultural dialogue.
Values
*We believe participating in art for arts sake, art should be fun and exploratory!
*We value inclusivity and accessibility as a core value.
*We value cultural dialogue that springs from the experience of art and the intersection of many cultures.
*We believe that art promotes a sense of community that should be available for everyone who comes in contact with it.
*Everyone should have an open invitation to experience and appreciate the art of other cultures.
Goals
-Be the go-to community space for immigrant populations for events, performances and community engagement.
-Engage in multi-generational programming to increase accessibility for all ages.
-To give exposure to traditional heritage art.
-To offer dynamic and relevant programming based on the interests of our community.
Objectives
-Put on performances (plays, dance recitals, story telling, music) for the entire community of Eugene to enjoy.
-Provide low cost rentals for community engagement events (weddings, special events)
-Offer low cost or free admission to some events
-To staff our organization with people who are directly connected to the populations we are serving (partnering)
-To have a strong volunteer-based outreach team consisting of members of the immigrant populations that serves as a bridge to gain exposure for the organization.