Brand Awareness

1. 

Ninkasi Brewing Company

 

Ninkasi is a local brewing company that relies on the history of beer for their logo design. They say that the ancient Sumerians greatly valued beer as a healer of illnesses and the way it brought the community together. These Sumerians honored Ninkasi, the god of brewing, for giving them the gift of beer. Ninkasi believes in the notion that beer provided potable water, health and joy to early peoples. Beer, to Ninkasi, is about uniqueness, culture and community, and the ciruclar design works well to that end. The teal color is reminiscent of semi-precious jewels, the typeface reminds me of early Mesopotamia or Greece, and the design around the outside of the circle is much like a repeated floral pattern to represent the joy that beer brought to the Sumerians, and Ninkasi strives to bring to Eugene. The black adds a nice contrast and the light blue creates balance and continuity.

Ninkasi is great– they’re even hosting a show for artwork made by OSLP participants towards the end of this month! Check it out!

 

2. 

 

This is the logo for the David Minor Theatre, the venue that shows movies that are about to hit Redbox in a living room type setting, and allows patrons to enjoy beer, wine and dinner while watching. I’m personally not a big fan of the place, but the murals on the outside of the theater and the logo are so intriguing to me that I had to use it as an example. Like many theaters that are trying to preserve the “old time” theater-going, David Minor’s “theater” text is bordered by bright yellow lights and is set on the background of a black unicorn.  I don’t understand the black unicorn. It’s mysterious, it’s unique, it’s joyful, it’s dramatic, it’s barely distinguished from the dark background. It’s almost not there, and yet it is. The slight change in black tone from the unicorn to the background is a nice technicality I haven’t thought of using before. The placement of the phrase, “no longer sneaking beer into movies” at the bottom is distracting for me, and de-classifies the otherwise classy logo.

 

3. 

I love menus. I think that I would absolutely adore a life of designing menus for restaurants.

For Papa’s, a Eugene hotspot, the menu is more of a logo for their restaurant than their logo, which is completely unimpressive. The sign that stands outside the eatery reminds me of a cheap mom-and-pop diner with little to offer except basic American foods. While the food offered at Papa’s is basic, it’s also pretty delicious. The typography on the sign is not consistent with the typography on their website or on other signs within the restaurant. The only consistency is found in the menu, which holds an incredible amount of character and is completely realistic with what you are served and how you feel within the space. Being at Papa’s is an experience. You have to speak loudly, because more people than necessary are crammed inside together. You should order the food that you eat at family pot-lucks in the park and enjoy your time there as if you’re at the wildest family reunion of your life. The green on the sign just doesn’t go along with this theme for me, and the lettering should somehow emulate that which is found in the menu.

 

 

Learning Objectives

I’m one of those people who is hesitant to turn in my paintbrush and canvas for a LiveTrace and Illustrator. Quite hesitant, actually, and a little terrified.

I’m having a hard time letting go of having privacy over my written or illustrated work. I have urges now and then to blog about my travels or artistic impulses but I tend to be more of a introvert and less likely to share my thoughts or work freely. Thus, my keyboard remains untouched and my diary keeps getting fuller with ideas I’m really wishing I had a way to share, but comfortably. I feel that Marketing, Media and Communications 1 will change some of these feelings I have, and I hope so.

1) I hope to learn ways in which an arts organization can communicate effectively to either target or broad audiences through online and transmedia communication than through printed materials.

2) I hope to learn ways in which it may still be best to communicate through printed materials to certain audiences, or use a combination of printed and digital materials.

2) I hope to build on what basic skills I have with Adobe Creative Suite and gain basic proficiency in Photoshop, Illustrator and InDesign, but with a focus on Illustrator as a tool for clean, bold drawing. I look forward to experimenting with original drawings and the way they may be converted into vector images in Illustrator through technologies I haven’t yet worked with.

3) I look forward to learning more about how typography can make a difference in sneakily selecting potential audiences and how the combination of appropriate layout design and text and image can keep those audiences interested.

4) I plan to put some focus on broadening my technological vocabulary- especially in website design and CS program use. I hope that in leaving this class, I will be better able to understand current conversations about digital culture.

5) I hope to feel more comfortable embracing transmedia platforms in my day-to-day life and take pleasure in updating my ePortfolio and personal website as I learn ways that such platforms can help me more effectively share my skills, experience and future goals with more people.