Category: Final Project

MABR Spotlight: Mert Kocabagli on improving online user experiences

Kim Sheehan on

Recent MABR grad Mert Kocabagli started his project with a key observation: we don’t read Terms of Service (ToS) agreements online. These are the ‘legal mumbo jumbo’ that we have to agree to in order to access websites and apps. An expert in user experience, Mert’s project looks at ways that the ToS can be improved in order for people to actually read them. What a concept!

Enjoy Mert’s work.

[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/MertK_CapstoneProject.pdf” download=”all” viewer=”google” ]

MABR spotlight: Shealy Long on how shared responsibility at grocery stores

Kim Sheehan on

Did you know up to 40% of food in the United States is never eaten? And at any time, more than 10% of American homes experience food insecurity?

MABR graduate Shealy Long examines how consumers and grocery stores can work together to address both of these issues. Shealy has experience in the grocery industry and is passionate about helping grocery stores be more sustainable. Enjoy her fascinating project!

[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/Building-a-Sustainable-Future-How-Grocery-Stores-and-Consumers-Can-Make-a-Positive-Impact.pdf” download=”all” viewer=”google” ]

MABR Spotlight: Jojo Ananouko examines the NCAA

Kim Sheehan on

Jojo Ananouko took a hard, critical look at the NCAA, particularly in light of what the organization needs to do to be more accountable and responsible to student athletes. A student athlete herself, Jojo understands the complexities of the NCAA’s relationship with student athletes and unflinchingly calls them out on problematic practices. We are so very, very proud of this work.

Download her presentation here (it’s great).

Her paper is attached. [embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/06/MABR-Thesis-Paper_Ananouko.pdf” download=”all” viewer=”google” ]

MABR grad spotlight: Minyon Moore on a Responsibility Playbook for Nike’s Jordan Brand

Kim Sheehan on

Minyon Moore took a deep dive into understanding how the Jordan brand could be a more responsible brand. Good thing she did–she’s an intern at Nike working on this brand! Enjoy her insights.

[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/06/moore_final.docx” download=”all” viewer=”google” ]

MABR Spotlight: Michael Robelli on Project Blue and Covid 19

Kim Sheehan on

Where do climate change and Covid 19 intersect? In his project, Michael Robelli sketches it out for us. He writes “It has become clear that a break from human activity has come with a break for the world.” He then develops how Product Blue, new not-for-profit brand designed to focus consumption behaviors toward products that are good for the environment, Product Blue, can leverage some of our societal learning from Covid 19 to push people toward better consumption behavior.

This report is well researched with great ideas!

Michael Robelli COVID Consciousness Product Blue Position Paper

MABR Spotlight: Emily Barna on Sustainability in the Cosmetics Industry

Kim Sheehan on

MABR grad Emily Barna took an in-depth look at the cosmetics industry, and using a sustainability lens identified some of the key ‘pain points’ in that industry (spoiler alert: plastic, animal testing, and palm oil). She did some great consumer research and found consumers want more sustainable cosmetics! She has some great recommendations here:

We invite you to download and read her final project!
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/06/TerminalProject_EmilyBarnaV2.pdf” download=”all” viewer=”google” ]

MABR grad spotlight: Trevor Shott on the Green Gap

Kim Sheehan on


The Green Gap is what can be the huge gulf between what consumers say they will do to help the environment and what they actually do. Trevor Shott’s final project for his Masters in Advertising and Brand Responsibility examined some of the things brands can do to close this gap. In his introduction, Trevor explains:

There is lots of valuable information that both brands and consumers can find helpful in his work. Enjoy!

[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/06/MABRFinalGuidebook_Shott.pdf” download=”all” viewer=”google” ]

Photo by Kid Circus on Unsplash