MABR Spotlight: Michael Robelli on Project Blue and Covid 19

Where do climate change and Covid 19 intersect? In his project, Michael Robelli sketches it out for us. He writes “It has become clear that a break from human activity has come with a break for the world.” He then develops how Product Blue, new not-for-profit brand designed to focus consumption behaviors toward products that are good for the environment, Product Blue, can leverage some of our societal learning from Covid 19 to push people toward better consumption behavior.

This report is well researched with great ideas!

Michael Robelli COVID Consciousness Product Blue Position Paper