DeFUNKit, a laundry product designed to keep athleticwear smelling fresh through multiple workouts, is making a big splash in the media.
DeFUNKit was developed by Dune Sciences, a nanotechnology and UO spinoff company co-founded by Chemistry and Biochemistry faculty Jim Hutchison and scientist John Miller.
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https://www.youtube.com/watch?t=2&v=CVmWWMAiCaI