Learning Objectives: MMC2
for Arts Marketing, Media, & Communications
Winter 2014
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To gain a greater understanding of several marketing strategies in order to effectively strengthen community arts organizations, communicate meaningful messages, and reach diverse audiences.
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To broaden my knowledge and understanding across multiple platforms of Social Media Marketing, and how these can be used to the benefit of Arts and culture organizations.
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To develop skills and fluency in movie editing software, namely, iMovie.
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To create a short film and learn effective motion storytelling and communication.
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To increase my involvement and comfort with WordPress, particularly to develop my ePortfolio into a robust, comprehensive platform to showcase my work and serve as a reference for future reflection and advancement.
- To learn how to create a full marketing plan for an arts organization.