Learning Objectives: MMC2

for Arts Marketing, Media, & Communications

Winter 2014

  • To gain a greater understanding of several marketing strategies in order to effectively strengthen community arts organizations, communicate meaningful messages, and reach diverse audiences.

  • To broaden my knowledge and understanding across multiple platforms of Social Media Marketing, and how these can be used to the benefit of Arts and culture organizations.

  • To develop skills and fluency in movie editing software, namely, iMovie.

  • To create a short film and learn effective motion storytelling and communication.

  • To increase my involvement and comfort with WordPress, particularly to develop my ePortfolio into a robust, comprehensive platform to showcase my work and serve as a reference for future reflection and advancement.

  • To learn how to create a full marketing plan for an arts organization.

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