Global Anime: Hollywood, Fandom, and Twentieth-Century Federal Reserve Policies

Kevin McKeever, Harmony Gold’s VP of Marketing, describes the rise in popularity of Japanese anime in the U.S., explaining its relation to Hollywood, fandom, and the phenomenon of globalization over the last five decades. In particular, McKeever, a specialist for Robotech and similar animation projects, examines global marketing and merchandising strategies and anime fan interests.

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