Why adopt a user-centered design process?
Over the past term, I’ve had a lot of conversations with designers and developers about how to talk to clients and administrators about the importance of implementing a user-centered design process. Often they are asked to just implement a solution, get the website up, and not bother with asking lots of questions about requirements, objectives, audience or content. The dangers in this approach are many, including building solutions that don’t meet users’ needs, increased time and costs to fix usability and content issues after implementation and the failure to decrease support costs or increase user engagement.
If you find yourself in a situation where you need to justify why including end-users and stakeholders is essential to the design process, check out a few of these articles:
Making a Strong Business Case for the RIO of UX
The ROI of User Experience with Dr. Susan Weinschenk (Human Factors International) – YouTube Video
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