UO UX Research

University Communications web team works collaboratively with UO schools and colleges to fine tune their communications strategy through user experience and communications and marketing research. The documents below are drafts of some of findings from this work with a specific emphasis on web communications with prospective and current students.

UX, UCD, Usability

What do they mean and why are they important?

I look at these as layers of an onion.

In the center is usability - whether end users can use a product or interface to complete a specific task in a way that is efficient, effective easy to learn, error tolerant and engaging. (Whitney Quesenbery's 3Es)

Next we have user centered design (UCD) which is a methodology which engages users in every phase of a project to ensure that a product is not only usable, but supports users' needs, behaviors and goals.

User experience encompasses all interactions a user has with an organization and the products and services it offers. (NNG)

The one thing that all these concepts share is the central belief that to be successful, you must know your end users, align their needs with your business objectives and integrate their feedback into every phase of product and service design.

UO UX Research

School of Architecture and Allied Arts (A&AA) / College of Design 2016

UO Libraries Personas 2016

Clark Honors College 2015