In this semester，when I check the syllabus, marketing is the theme. I just have a little background about marketing but I have no idea to make a plan. So I’m really exciting in the course. I want to learn some specific marketing analysis.
I want to know and come into contact with some of the “real” organizations or companies, not just through Google to find information，then analysis by my own. It also help me to better understand and analyze organizations and companies. I am in favor of an analysis of the organization in the future.
syllabus has written that we have to understand and analyze field trip about Eugene local organizations—OCT, I think that can come into contact with the actual organization, for communication with staff can learn more about market research, marketing, planning and other knowledge.
Through analysis the Case study, I wan to understanding how to use social media as a means to promote and advertise.
Step by step through the analysis, from the environment, culture, and media multifaceted analysis, planning, and ultimately to create the marketing plan. So, I’m looking forward to this semester to learn something is the center of the marketing.