Month: December 2014

Art in Society Learning Objectives and Reflection

tli@uoregon.edu

1.I want to learn and have a deeper understand about the broader ideas of aesthetics and art participation and what the interaction is between the two of them.

Although this term is very short, but learned very rich knowledge. Through this course of study, I understand what is involved in art, what is aesthetic. I have  a general understanding about two of this concepts, but I still did not quite understand what the interaction and correlation between them.

2. I want  to know a greater understanding of what is the  art world and how they form an art world.

I believe that art has no boundaries, so the art world is expansive，so the art world can not use a word or sentence to describe,

3. I’m curious about after doing the readings the idea of transmedia. But what is the nature of the transmedia？ Like when typing my assignment, the word “transmedia” are still a new word and the Mac can not recognize this word.

A whole seamster, we learn around transmedia. Information spread and interaction between different media. This is derived a new from of media after the rapid development. Any tool can spread information through an innovative way to show it, I think it can be called transmedia.

4.I want to through this course of study, I learned in the art world, understand the importance of public participation, because this is also related to the content and analysis of management studies.

The importance of public participation, I have a profound felt. We have talked about the remix of the presentation, did the individual’s presentation about my field guide. If all about these does not  have public participation, it  can not be completed. Like the art world, if any form of art that no one involved in, then it will end development.

5.This course focuses on the community, it will see a lot of social art and form. China and America has a  different cultures, so  I can understand more social and cultural art form I never seen before.

The United States have a general development of the arts community, the subject is also very broad and unrestricted. After comparing,  I learned that there are a lot of organizations which  I can not imagine before but they are really  popular in the United States. It also opened up my eyes, broken my inherent mindset.

Learning Reflection

tli@uoregon.edu

1. Learning Goals for Media, Marketing, and Communication I am most interested in    the public relations and marketing knowledge. That is the reason why I choose the Art Management program, I want to learning more information about the marketing and manager skills.

This seamster, I choose  Alibaba Group to do the research. I learn the cultural and mission. Based on these company’s research, I designed the logo, poster and related advertising.   I was investigate and analysis of the company’s audience, combined with Alibaba’s business mission.  The audience which are really interesting their business platform.

2. I hope that I can have a deeper understand  about the art marketing, especially from the market, audience, goals etc, to analysis a business or a company.

By understanding the Alibaba Group, as well as complete to analyze the  case study of a cultural organization which is include  economic, cultural and demographic trends.

3. Through the    Media， Marketing and communication，I can learning some very useful techniques, I can developing and designing the logo of the company.

I had already to design a logo for Alibaba

4. In my undergraduate professional courses, I learned some programming software, like the Premiere CS4, Eduis. But when I came to U of O, in AAD 612,  there have a lot of different software like the Adobe Illustrator CC, Adobe After Effects,etc. I am interested in  software and want to familiar with these design software.

Like before I mentioned,  I had already use the Adobe illustrator to design a logo for Alibaba. And In my final project, I learn how to use the Adobe Indesign to finish the print media. Although it looks not a professional work, but I am completed the design work by myself， I was very happy about that.

5. According to my career plan, I want to engage in the media work after I graduated, so the communication knowledge is necessary. When the marketing combine the communication knowledge,  two area crossing, I think the I can gain extensive knowledge more than media or marketing.

Through the course of the study, I always think combining media and market is necessary,  also have much advantages. But this is just the beginning of study, I just did some investigation on a number of commercial companies and Cultural Organization, and then combine the re-mix of multimedia software. Although learned a lot new knowledge, but I think it is not a wide range of knowledge that I still need to learn. After the course I believe there will be more and more substantial content to wait for me.

Art in Society Learning Objectives

tli@uoregon.edu

Art in Society Learning Objectives

1.I want to learn and have a deeper understand about the broader ideas of aesthetics and art participation and what the interaction is between the two of them.

 

2. I want  to know a greater understanding of what is the  art world and how they form an art world.

 

3. I’m curious about after doing the readings the idea of transmedia. But what is the nature of the transmedia？ Like when typing my assignment, the word “transmedia” are still a new word and the Mac can not recognize this word.

 

4.I want to through this course of study, I learned in the art world, understand the importance of public participation, because this is also related to the content and analysis of management studies

 

5.This course focuses on the community, it will see a lot of social art and form. China and America has a  different cultures, so  I can understand more social and cultural art form I never seen before.