1. Follow up each lexicon posts and aim to enhance my academic reading ability.

I already done every lexicon posts, the good thing is I followed up almost every reading but I never put up my own words in class. So I just did what other classmates asked. Through those different key works in every week, I can understand better with this class. It really about design, outreach of art, marketing and communication.

2.Transform my “selfish” learning habit into “sharing study” mold. Create a my individual portfolio and post assignments, studying resources, and welcome for everyone give me feedback.

I still remember my first time to post that student survey on my blog. I always don’t like share my works in public space, because I am afraid of receiving criticizing from other people. But now I am really willing to post everything what I interested. Giving information and resources and receiving suggestion is an enjoy process!

3. Grasp basic function on Photoshop, Illustrator and InDesign to finish my final project-Graphic Standard.

I only know how to use Pre. to edit audio file in my pervious studying experience, and I am very worried about facing computer and technical thing. Although  I still a little worry about my performance in this class, I tried my best to learn to design with Ai, PS and InDesign. So know I got a sense of achievement after finish my graphic standard. But I know I just acquire basic skills with adobe, I still have so much work to learn to do and to design for the next term. But what different is now I am eager to learn that!

4. Try to cultivate my potential creative thinking and design skills. Like how to reband, how to create my organization’s business card, envelope, etc.

What I have done in my prior filed is mass media and communication. To be honest, it was my first time to touch with something more like business  and advertising. It was my first time to really create an organization and kept doing the following stuff. I did it, and I think what I am learned not only a piece of letterhead design, but a new thinking about this field.

5. Starting to analyze marketing factor for a company and finish my case study assignment.

When I just attended  UO, I did know about my career goal. I just follow due day on syllabus. After one term study, finally I find my concentration…Thanks for this case study and other related assignments. Now I think marketing is my goal for next step…

Graphic Standards for TAOMPA

Case study

SWOC

poster

Ads

PLE

PLE Narrative

BusinessCard1

BusinessCard2

envelope 1

envelope2

envelope 3

letterhead

LOGO Application 1

LOGO Application 2

LOGO application 3

LOGO Application 5

Click Here to see the logo and the TAOMPA media inventory.

CLECK HERE to read about the organization.

For this assignment this logo is popping up first to my brain. The reason I chose it is its appealing color, besides my father works here. So I am familiar with it. “Chinaunicom”, as it s called, is a kind of telecom operators in China, just like “at&t” or “verizon”here. Let’s look at its color, red, the most highlighted color and the shining one. At the same time, its color could represent a warm, lively and energetic meaning. In China, red could symbolize happiness and good luck, and it could increase the affinity of the cooperate image and gives a sense of strong visual impact, coinciding with the position of the “Chinaunicom”, “innovative, dynamic and stylish”. The look of this loge called “Chinese Knot”, in Chinese, t the “knot” and “unicom” has the similar meaning, they all express communicate free, connect free (连结，连通). This meaning match up with the following text appropriately ” Let all freedoms connected”. The handwriting style of text is the water jet, which is the most inclusive and cohesion one, is the symbol of the nobility and sedate. In addition, the red “i” represent “information”,and  “me”, the similar pronunciation with “love 爱” in Chinese. Without choose the Capital letter, “i” seems more affinity and active than the cold majesty “I”.  One of the successful reason of this loge is that in every Chinese Spring Festival, people will hang the Chinese Knot, advertise for the “Chinaunicom”. So this logo is very common is China.

Second logo I wanna introduce is the “sina weibo”, a kind of social website , belongs to sina network company. The former picture is the logo, the latter one is the company logo and the application of this logo,which help you to understand the logo of “weibo”. First of all, the fast way to let you know about “weibo” is that “weibo” sounds like the Chinese Twittwer, a popular social wesite and app in everyones’ computer and smart phone. The same, what attract me is its red color and cute small look. In advertising, red is a common color, indicate amazing, popular and appealing. Through the hint of the latter picture we can know that this red logo seems like not only a torch but an eye. The eye ball is the part of the letter “i”, making this logo more lively and active. The torch, showing to the latter picture, could represent passion, motion, and love, which could reflect on the mascot, derivative of logo. This “eye” embody the core of “weibo”, using the figurative way to convey the idea of “the world in you eyes, arousing people’s curiosity about the world of web, stressing the function of this website and making it easy for people to remenber its name. The two yellow lines represent the signal, means communicate or social through their weibo platform. The text besides the picture is a straightforward explanation of its name, sina weibo, with its domain name: weibo.com. This design reflects easy and open spirit, red and black logo with white background makes it easy to print or post at anyplace. And they always use their logo to make a cutie doll to be their mascot, represent the company image.

http://www.smartisan.com/

To be honest, the final one is one of my favorite logo. In my mind, a good logo should has a impressive story about this company or the founder. Smartisan is the such one. The same, the second picture help you to get a better understanding of this logo, cause this a Chinese brand. Just like Iphone, Smartisan is a cell phone brand in China, a new one. The black background gives people a sense of nobility, brief and refreshing feelings. Apparently, this picture seems like both a small hammer and the letter “T”, reflecting the name of this phone, T1, and a story about this founder. Briefly introduce, this founder named Luo Yonghao, was an English teach before, then research the development of mobile phone, called himself “artisan”. His experience give him a tip to called this phone “Smartisan T1”. A hammer is a tool of the craftsman, he wants to create a perfect product with a hammer, reflecting the builders spirit,an craftsman’s skill.  Mr.Luo has used a hammer defeated the Siemens brand, thus he want to tell us: a hammer can beat a brand, a hammer can also create a brand. As his define and design,  appearance of the phone is very beautiful, with  an exquisite workmanship and innovative design, just like its slogan: Be born to pride. Finally, what can we find from the second sample picture is this brief and small logo give itself enough flexibility to adorn the cell phone. I think it is a successful and impressive logo. Not to mention, I chose it.

1. Where did you move from to attend the UO?  And, briefly describe how you landed on the UO AAD program. Any interesting, funny, anecdotal stories/details are welcome.

*I come from China. Certainly, I flew to here! This is my first time so far away home, so excited!     I arrived at Seattle first then drove from there to portland and finally to Eugene! The highway is totally different from China!      The air is more fresh. Tree, flower, sky, cloud, sunshine,squirrel, what a happy new life!

2. Area of concentration in AAD?

*Media Management

3. Describe your knowledge and use of technology systems. Responses should include the following:

• Computer platform you use (Mac, PC, Linux, other)               *mac pro
• Smart phones, tablets, other hand held/smart devices          *Smartisan T1
• Digital Cameras, Video, Audio devices                                      *sorry….I do not have….
• Peripherals – printers, scanners, other necessary and/or cool gadgets                                                                                                                                                  *What I have is a desktop punch

4. What software do you commonly use? Briefly describe purpose/application for software on your list.

*I just had a Mac pro two month before. I always use Microsoft, Windows. Therefore, I am familiar with IE, IOS, Safari, Chrome. I search some news from Google, Wikipedia. I used to make voice edition in Cool Edit, video stuff in Premier. Learn a little about Photoshop.

5. Do you have any graphic design or media production/management experience? Have you taken any graphic design or media production courses?

* I have an internship experience in Shanghai TV station of News Integrated Channel. As an editor and reporter, holding some recording of show, producing programme, shooting practice and performing skills.

I took just a little edit course in undergraduate school, working with Cool Edit.

6. Know anything about typography?

* Be not very familiar with it.

7. Do you use Web 2.0 apps? Name those that you use or are familiar with.

*What is this??

8. Do you use Social Media (Facebook, Twitter, Instagram, Snapchat, Vine, Yelp, etc.)? Name those that you engage in.

*Yes. I just registered Facebook (Shafei Li) when I in  America. I also have Instagram (username Sophie Lee)

9. Tell me something unique about yourself.

*I felt I am a “ET”here, cause do not know anything…So I am a new one here, different from others. Even to native friends, I am also fresh for them! That is my unique.

10. Anything else?

*Not YET

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