Choice — “an act or instance of choosing; selection. The right, the power, or opportunity to choose; option.” Choice is vital to how we live. We make choices every day; what we are going to wear, what we are going to eat, how we are going to act. We choose many things, but some things are simply inherent. We can make the choice to like a certain type of art or genre. But, sometimes we just like art, no reason needs to be explained. Choice is also a highly politicized term in our society. Trying to define what choice is versus what just happens on its own, or if someone is allowed to make a certain choice can be VERY contentious to people on any side of the argument.
Sustainability — “the ability to be sustained, supported, upheld, or confirmed.” I automatically go to environmental sustainability, being careful with resources, being conscious of our actions and the consequences they have for the planet. Sustainability can be used in many contexts. Sustainability in art, to me, ends up being used when talking about sustaining audiences, participation, funding, and artistic creation. Art and participation needs to be sustained and supported. Not only sustained by grown.
Innovation — “something new or different introduced, new methods.” Innovation is constant. New technology is created every day, the field gets more and more innovative every day. Art is by its nature innovative as well. New types of art are created. New pieces are created every day. New artists make themselves relevant or known in their various communities. Innovation is necessary to bring in new audiences, innovation in both art and marketing techniques.