Internship experience is a must for any public relations student. Whether it’s working for a local agency over the summer or assisting with outreach efforts for a student organization, the experience is vital for building your resume and portfolio before graduation. Any internship offers the chance to put your best effort forward and make the most of your newest position. But how exactly can you shine in your next PR internship?
Present the problem, but also a solution. When things go wrong, be prepared to present the problem in a clear and effective away. But you should also be prepared to present a solution! Explain to your internship supervisor that the news story you pitched to a reporter went astray and he might not be interested in the story anymore. After you explain the problem, follow up with a potential solution or two that you brainstormed beforehand. You can offer to follow up with the reporter over the phone to discuss the story. Presenting a thought-out solution to a problem shows the ability to problem solve, think strategically, and take initiative – all vital skills for a fast-paced industry like PR.
Look for opportunities to go the extra mile. Even in the early stages of an internship, don’t be afraid to go the extra mile. Is there a pressing deadline right around the corner? Offer to work an extra hour on the project from home. Going beyond expectation not only highlights you as a reliable and helpful team member, but as a young professional who can take the lead and meet deadlines. Plus, these are the type of attributes you want to stand out for any recommendation letters after your internship is over.
Your last impression counts too. After all the hard work you’ve put in, use the end of an internship to leave one lasting impression. No matter what the experience, finish up with a sincere thank you note. It’s worth the effort to handwrite and personalize a note for everyone you worked closely with other the summer – even the secretary, if he or she was important in helping you achieve your goals over the summer. Better yet, consider setting up a final meeting with your internship supervisor to discuss the experience, any letters of recommendation, and the work samples you might want to use in your portfolio later!
PR students might find themselves in a variety of internship positions. But no matter where you might end up dedicating your time, make the most of it! If you aren’t sure where to start, simply showing up each day with a smile and the willingness to learn can make all the difference. What advice do you have for making a great impression as an intern?
Callie Gisler is the 2013-2014 University of Oregon PRSSA chapter president. She is currently a senior in the SOJC, pursuing a double major in public relations and magazine journalism. Follow her on Twitter at @CallieGisler.
