Category: aad610

During this course I have learned a lot about marketing plans and marketing strategies. For doing my assignments I did a lot of research on each of these strategies and through that I have learned a lot. Although I had the experience of working with Windows Movie Maker but watching others video clips and coming up with a good idea about my own video was amazing experience. I have a lot to do with my web site still but I need sometime to redesign it and make room for my new stuff that I want to put on it.

Introduction

AISO

Video

Word of Mouth

Word of Mouth (PDF)

YouTube: Being able to put videos on it, I believe that YouTube is a great way to promote the activity of an orchestra especially an international orchestra which is supported by another government, because this way you can find both domestic audience and foreign sponsors and managers. The problem with YouTube for AISO is that this site is filtered in Iran. The way that I can think of to use this potential tool is through VPN and YouTube download tools. Since Iran does not support Copy Right, downloading videos can be one of the best ways of accessing them.

RadioJavan: This internet radio is the most favorite music playing sites that has found its way to Iranian houses. The demography of the audience of this site shows that most of its audiences are young people who are really interested in music. I chose RadioJavan as one my channels because I think through that AISO can reach to a high rate of ticket selling. This media also can boost the traffic of AISO’s Facebook, twitter and social media page.

BBC Persian: The statistics have shown that when a music or a group are introduced through Iranian media out of Iran, they attract more attention than domestic press and media, so I would believe an interview with these media will help the better publicity. On the other hand a media like BBC which has international fame does not have a strong art program in its Persian section so they are willing to have an interview with Iranian orchestras and this can be seen as a chance for AISO.

VPN: Although this is not a media channel but AISO fans need this application to be able to use media channels. This application changes the IP of a computer and ISP to an IP with an open port so through that you can bypass the filtering.

map

PLE

•  Being able to work with video editing tools
• Finding a better understanding of marketing pitfalls and tools to overcome problems
• Making a multi-dimentional and more interactive website
• Trying to find the best marketing practices in music (especially classical music)
• Try to find new solutions out of combining different tools of marketing and media

 

 

AISO analysis F

 

In the first days of this course I wanted to achieve these goals:

 

1. Learning the basics of art marketing strategies, tools and their use in this way:

Though I was familiar with working with some of the tools like Illustrator, In design … what this class helped me to get was trying to be more creative. I did not know that I can work with concepts, I did not know that those concepts can be interesting for people around me, I used to keep them for me. Like the day I put my poster behind the pillar not to be seen because I thought it is not understandable and is an ugly big junk.

2. Making a strong ePortfolio just like a real website

My site is not what I want, I couldn’t do that and it is not because I didn’t get enough from this class. It is because I just want it to be perfect immediately and so I need be big free time. like these coming holidays…

3. taking this class’s experience into other projects of other class’s

Although I did not really do that because of time shortage but I know that I had the knowledge and tool for doing that. For example for Cultural Administration, were we had to start and organization and work on it, we were thinking about making a Logo for our organization but making the organization itself was a big chunk of job that did not leave us with any other time to put for making logo, but I think I had the potential.

4. Being familiarized with different impacts of art on the society and vice verse

This is another fully achieved goal. I learned a lot on this especially with the presentations and lectures.