- Strategic Planning: an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s mission. SWOT is used in strategic planning to assess the external environment including the opportunities and threats as well as the organization’s internal strengths and weaknesses. A contingency budget is necessary to account for unpredictable circumstances. A strategic plan for a non-profit arts organization is a plan but member of the organization need to remain flexible and adapt to changes.
- Customer Relationship Management (CRM) In order to improve customer relationships, organizations must manage and analyze these relationships using certain practices, strategies and technologies. This can include sources of funding for nonprofit organizations, patrons or other community partners. The use of technology can aid in tracking and maintaining this information and making it easier for the organization to track it and analyze to predict future budgets. This is similar to how for profit organizations build relationships with their customers except the product in more tangible than a work of art.
- Medium: Coming form a fine arts background I think of mediums as different arenas for expression such as painting, sculpture, weaving, etc. However the medium dictates what is communicated as well as how it is perceived by the audience. In relation to technology and social media, the medium affects how we interact with as well as give and receive information. The medium also affects how we think and express ourselves. We are slowly evolving as a society as technology is moving faster than we can evolve as humans. Social media changes how we interact with each other and what is and is not acceptable social behavior.
- Social Impact/Consequence: The social impact of social media has led to what some people think of as narcissistic. People make public mundane details of their lives, creating a sort of persona or avatar for their “friends” to consume. There is a positive side of social media that allows us to connect with people easier, and social media can be used as a platform for social justice. But we need to consider the authenticity of these interactions as well as privacy issues and information being sold to third parties without consent. Social media also takes people out of the moment as they are more concerned with documenting and sharing their experiences rather than actually experiencing them.
- Narcissism: Social media encourages narcissism because it encourages people to create a facade of an idealized lifestyle that they wish to portray. Since users have control over what they want to share, they can create an identity they want people to believe, leaving out the negative parts of their life. This is especially problematic when people compare themselves to their friends on social media and feel inadequate or feel that they are not living as fulfilling of a life. Social media makes narcissistic behavior more acceptable and even the norm, but one could argue that this has been occurring throughout history and that this is just the current manifestation of narcissism. I think everyone is a little bit narcissistic, whether or not they want to admit it.