by Hannah Reinhardt
The Saalt Cup was founded February of 2018, and the company Co-Founder, Cherie Hoeger constructed the inaugural product, the Saalt Menstrual Cup to meet one simple objective: cleaner, more accessible period care for everyone. Not only does Saalt beautifully showcase menstruation, a necessary bodily function for individuals who have female anatomy, but the brand also addresses common concerns for menstruators all over the world. Contrary to other competitor feminine hygiene product brands, the brand takes a firm stance on upholding the idea that menstruation should be appreciated and that there is power in understanding this unique process. You will not find any messages pertaining to “hiding” or “covering up” or “masking” periods, but rather messages full of “empowerment” and “natural”. The brand is responsible because of the way that they uphold and interlace their innate values through every aspect of the company. Featured on the home page of Saalt’s website there is a simple message to prospective followers. It states,
“We empower people to care for their periods in a healthy and sustainable way,”
Often times, a tagline message such as this is nice to see on a homepage, but the sentiment is quickly lost when you go digging a bit further. It is crucial to identify concrete actions made by the brand toward these ideals or else individuals are left wondering what the purpose of all the fancy language is. Saalt not only pronounces its commitment, but it upholds it in their products, their social outreach, and their corporate structure. Only a year after their incorporation, Saalt became a certified B corporation. This certification emphasizes the overarching mission of the brand to put people (those who menstruate) and planet (with their unique re-usable Saalt period cup design) in the same value proposition as profit.
Glancing at Saalt’s most recent impact report, it is relieving to see that they are the real deal. Their work goes beyond the Saalt Cup—it is about providing menstruation hygiene education, enrichment, and power to women in impoverished and underserved communities. Their co-operative work with other brands such: Beauty Heroes, WISER International, Dreams of the Tropical Youth, Period.org, and many others show that their brand is determined to make a dramatic positive impact by combining with other prominent spheres of influence. Citations: About. (n.d.). Retrieved November 22, 2020, from https://saalt.com/pages/about
Impact: Improving the Lives of Women & Girls. (n.d.). Retrieved November 22, 2020, from https://saalt.com/pages/impact