by Cam McCormick
Bombas, a comfort focused sock and apparel brand, is on a mission to help those in need. The company was founded in 2013 by Randy Goldberg and David Heath after learning socks are the most requested item at homeless shelters. So, in launching their company, they made the decision that for every pair of socks they sold, one additional pair would be donated to a person in need, always and forever. An idea, so small and simple, ended up being so incredibly large in the world today. After being featured onABC’s reality show, Shark Tank, they landed a deal with entrepreneur Daymond John,and their business was catapulted into the limelight.
As of November 22, 2020, Bombas has donated a total of 42,885,483 socks to homeless shelters or homelessness related charities. In fact, to date, they have donatedt o over 2500 community organizations, and this number is growing by the second.Talking about responsibility, Randy and David had a plan; their plan was to help those in need by creating a sock, as they firmly believe a more comfortable world is a better world. According to their website, they believe everyone, no matter their circumstances, deserves to put on clean clothes that feel good. Following the success the socks have produced, they have expanded their company to also manufacture, sell and donateT-Shirts, too.
This company has had tremendous success, I believe, due to its brand responsibility.Giving back to communities and people in need by donating close to 43 million pairs ofs ocks, makes the consumer feel good about purchasing the product. People typically want to support and invest in companies who share their own ideals. Most people want to help others, but lack the time to execute their desire. However, supporting ac ompany by purchasing a necessary item, while knowing it will help someone in need, allows the consumer to feel good about the purchase.
Bombas is a responsible brand, because of the huge impact it has had on the community in which it serves. Bombas is changing the world by clothing the homeless, one sock at a time. They saw something much bigger than just opening a business and selling socks. They wanted to make an impact on everyone in the community, and have been committed to their motto “One Purchased = One Donated.”