on Recent grad Leann Swims explores the growth of Certified B Corps in the communications industry. Don’t know what a B Corp is? Leann will teach you!
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/Leann-Swims-2020-MABR-Terminal-Project.pdf” download=”all” viewer=”google” ]
on There are lots of theories of leadership, but empathetic leadership is an important concept for all leaders to understand. Enjoy Maryn Beutler’s final project where she takes a deep dive into empathetic leadership.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/Empathetic-Leadership-A-Report-and-Guide-to-Achieving-Greatness-in-the-Workplace.pdf” download=”all” viewer=”google” ]
on What a timely study from our recent graduate Nicole Lee! She examines ways that advertising agencies can bridge the diversity gap.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/LeeNicole_MABRFInalProject.pdf” download=”all” viewer=”google” ]
on Adam Spencer investigated the notion of whether people–and brands–are willing to do a bit more to be carbon neutral. Among other key findings, he found that there is a fairly strong willingness to pay for products that are carbon neutral. There’s also some interesting findings related to race and willingness to pay. He also proposes the creation of an app to help everyone be carbon neutral.
Adam’s project is one of three that we honored with the Outstanding Project Award. Check it out!
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/Spencer_Decarbonize_Final.pdf” download=”all” viewer=”google” ]
on Recent MABR grad Mert Kocabagli started his project with a key observation: we don’t read Terms of Service (ToS) agreements online. These are the ‘legal mumbo jumbo’ that we have to agree to in order to access websites and apps. An expert in user experience, Mert’s project looks at ways that the ToS can be improved in order for people to actually read them. What a concept!
Enjoy Mert’s work.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/MertK_CapstoneProject.pdf” download=”all” viewer=”google” ]
on How can the music industry help to make society better? Nate Hansen has an idea: bring back robust music education to our schools. Now is the time.
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/MABR-Project-Nate-Hansen-Final.pdf” download=”all” viewer=”google” ]
on Did you know up to 40% of food in the United States is never eaten? And at any time, more than 10% of American homes experience food insecurity?
MABR graduate Shealy Long examines how consumers and grocery stores can work together to address both of these issues. Shealy has experience in the grocery industry and is passionate about helping grocery stores be more sustainable. Enjoy her fascinating project!
[embeddoc url=”https://blogs.uoregon.edu/mabr/files/2020/07/Building-a-Sustainable-Future-How-Grocery-Stores-and-Consumers-Can-Make-a-Positive-Impact.pdf” download=”all” viewer=”google” ]