Month: November 2014

Lexicon #5

–                Choice: Is selecting one or more options, out of two or more options. In the context of our class, choice is an essential word, since is the most important element of any project or action taken. The choice is what decides the action, and depending on the choice made, the future of anything for good or bad is created.

–                Sustainability: It’s the self-survival of processes or systems, physical or conceptual. To me it signifies the idea that any creation can be long-lasting, self-maintainable, and adaptable to changes (environmental/cultural); in more simple words, a creation can withstand the effects of time, no matter how chaotic or stressful those effects are.

–                Innovation: is the process in which and idea or object is transform into something good that serves another purpose, or its original purpose in a better way. As students we have work innovating logos, we have work learning innovating ways to create visual aids, and we have worked with innovative technologies.

Media Inventory

Social Media

 Facebook: http://www.facebook.com/

Facebook is a popular online social networking service. The site delivers the possibility of contacting a great number of people quickly, exchange messages, post status updates and photos, share videos and receive notifications. The site is a great for promotional purposes.

YouTube: http://www.youtube.com

Is a user-generated video site, dedicated to promote general and professional content.

Sound Cloud: http://www.soundcloud.com

Sound Cloud is a user-generated site dedicated exclusively to promote amateur and professional music. Is a perfect site to promote live and studio recordings.

Twitter: http://www.twitter.com

Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. This site is great for short, quick, and massive promotion.

Instagram: http://www.instagram.com

Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them online.

Cascades Arts and Entertainment: http://www.cascadesae.com

Cascade Arts & Entertainment is the only magazine devoted entirely to recognizing and promoting the vibrant cultural life found in Central and especially in the city of Bend.

The Source Weekly: http://www.bendsource.com

The Source Weekly Newspaper is a Central Oregon newspaper for arts, entertainment, recreation, news, music, culture and events.

Venues

 McMenamins Pub, Brewery, and Historic Hotels: http://www.mcmenamins.com

This venue has several locations in Oregon, and specializes in open-floor shows with a very limited amount of seats, making shows personal and exclusive.

The Oxford Bend: http://www.oxfordhotelbend.com

As the only boutique hotel in Bend, Oregon, The Oxford Hotel offers amenities and luxuries you simply won’t find anywhere else, including incredible jazz performances.

Oregon State University: http://www.oregonstate.edu

Educational institution located in Bend and Corvallis, an institution which regularly provides space for good local music; great exposure to younger audiences.

Equipment

 MarkBass: http://www.markbass.it

MarkBass is an Italian Organization of Amplification Equipment for Bass Guitar; it specializes in equipment for smaller venues.

Gretsch Guitars: http://www.gretschguitars.com

A worldwide famous American Organization, which provides high quality instruments. It specializes in guitars and drum equipment.

Roland: http://www.rolandus.com

Is an American company that designs, manufactures, and distributes electronic musical instruments, professional audio equipment, multimedia products, and music accessories.

Musician’s Friend: http://www.musiciansfriend.com

This is a website which is the world’s largest seller of music gear and live performance equipment in the world.

Organization Questions #2

1-    What is your organization or company. Give background history including whom, when, and why it was founded.

My Organization’s name is Lady Bluntt. Lady Bluntt is a Jazz band from Bend, Oregon, which was formed by four students of OSU-Cascades who got together wishing to play old forgotten songs. By giving the songs a modern sound, they are promoting at the same time some musical history of the American continent. The Organization was founded 2 years ago, and it plans to expand and be a known band in the State of Oregon.

2-    What do they do or make – describe the products and services and what makes them unique.

Lady Bluntt is a band which is primarily characteristic is the diversity in the music they play. The play genres and styles from all over the world, in different styles, and in different languages including Spanish, German, Portuguese, Italian, and English. In addition, they have sets of instrumental songs, which mixed with songs with vocals gives Lady Bluntt a vast range of audiences.

3-    Describe the culture of the organization or company. What is the work environment like – the atmosphere? What is the building like – exterior/interior, architecture, fittings and furniture? How do the employees work together? What are the jobs and roles of individuals? How does management treat them?

The cultural surrounding of the organization is very diverse; there are people from different ethnicities and background sharing an experience through music; everyone wants to contribute their knowledge and capability into the work, and is visible in the interactions of members and their work. All of the members have an interest in exploring new themes and genres, better the quality of the work, and also of expanding the capabilities individual members working in the organization. Internally, the work environment is usually very intense, since everyone is very good at what they do maintaining always a high standard of performance. Lady Bluntt meets and works at their studio “The Bluntt House”, which was constructed in one of the member’s garage; the infrastructure is 16 by 20, and it fits a drum set, music equipment which includes guitars, basses, microphones, dozens of cables, many guitar-voice-bass amplifiers, 8 chairs (for members and friends), a working/pool table, extension chords, and many ashtrays. Lady Bluntt is equally owned by 4 members, all of which have also administrative positions within the organization, as well as different roles within the band. The musical director and manager is also the bass player; the artistic coordinator and marketing director is the also the singer and graphic designer; content management is one of the rhythm and lead guitarist; the other guitarist is also the outreach and coordinator of the organization; and finally, the drummer. The band meets once a week for practice and administrative meeting; each session lasts between 3 to 4 hours.

4-    Who is the targeted audience? What are their demographics?

The targeted audience of this organization is people that like good music and diversity; the organization usually targets an audience of people over 45 years old, and with refined taste for live performance. Despite the selected audience this organization primarily tries to reach, Lady Bluntt is aware of the rapid changes in demographics, and it is adapts fast. A clearer, more powerful, and modern sound, the young age of the band members in the genre in which they perform (25 to 36), and the use of modern communication channels, and social networks are making this organization more appealing to a younger audience, exposing them in most cases to this art style for the first time.

5-    What is the organization or company mission statement?

To spread good quality, fine world music in Oregon.

Nathan's AAD EPortfolio Lady Bluntt